A Totally Different Kind of Real Estate Website Company
Founded in 2013. 100% bootstrapped. Built by a 70+ person team focused on creating websites agents and teams actually use.
- Trusted by thousands of agents and teams across North America.
The AgentFire Story
Real estate is one of the biggest financial decisions most people will ever make. Because of that, every single person you ever work with is going to research you.
It doesn’t matter if they came from a cold lead, a referral from a close friend, or someone you worked with years ago. They Google you. They look you up. They form an opinion.
Your website is the opportunity to shape that narrative instead of leaving it to chance or letting it be shaped by random third-party sites, outdated profiles, or whatever happens to show up first. When done properly, it answers the real questions people already have, shows proof, and makes the choice feel obvious.
That’s the first part.
The second part is that people judge books by their cover, especially in real estate. A website is a massively underrated social proof tool, and most platforms completely waste that opportunity.
At AgentFire, the website is built to be leveraged into every possible interaction. A text or email to a new lead. A listing presentation. A buyer consult. A follow-up after a showing. A referral that wants to “take a quick look.” Even after someone has already closed and settled into a home.
Instead of sitting there passively, the website becomes something that actively supports real business. Something that can be pulled into conversations, shared in moments that matter, and used to reinforce trust at every stage.
That’s the AgentFire difference.
A website that helps control first impressions, and a website that’s designed to be used constantly in the real world of real estate
- Being 100% bootstrapped keeps decisions simple. Build what actually works, then keep improving it.
The Team Behind AgentFire
AgentFire is built by a globally distributed team of designers, developers, strategists, and support pros. Everyone is focused on a single goal, helping agents and teams use their website to win more business.
- Industry-low turnover
- Top-rated employer on Glassdoor
- All-remote team attracting senior global talent

Ralph Cockburn
Founder
Shaping TopOpti’s vision by creating SEO-optimized websites that combine precision, design, and performance

Ralph Cockburn
Founder
Shaping TopOpti’s vision by creating SEO-optimized websites that combine precision, design, and performance

Ralph Cockburn
Founder
Shaping TopOpti’s vision by creating SEO-optimized websites that combine precision, design, and performance

Ralph Cockburn
Founder
Shaping TopOpti’s vision by creating SEO-optimized websites that combine precision, design, and performance

Ralph Cockburn
Founder
Shaping TopOpti’s vision by creating SEO-optimized websites that combine precision, design, and performance

Ralph Cockburn
Founder
Shaping TopOpti’s vision by creating SEO-optimized websites that combine precision, design, and performance

Ralph Cockburn
Founder
Shaping TopOpti’s vision by creating SEO-optimized websites that combine precision, design, and performance
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