12 Proven Marketing Strategies for Real Estate Agents in 2025

The real estate market is changing rapidly; what worked in 2024 might not be effective by 2025. To keep pace and stand out it’s important to have a strong, multi-layered marketing strategy.

After examining the latest trends and technologies, we’ve compiled the 12 most effective marketing strategies for real estate agents in 2025. Using these proven methods will help you attract more leads, close more deals, and grow your business like never before.

1. Invest in a brand-focused real estate website

Your website serves as the foundation of your online presence. It’s where potential clients go to learn about you, your services, and your listings. Investing in a website that not only looks great but also highlights your unique value is key.

Showcase your unique value proposition and brand identity: Your website should immediately communicate what makes you different from other agents. Use engaging copy, captivating visuals, and a consistent voice to leave a lasting impression on visitors.

Ensure your website has responsive design and engaging visuals: With more people browsing on smartphones and tablets, your site needs to look and work well on all devices. Use high-quality images and videos to showcase your listings and make your site more appealing.

Integrate IDX to display MLS listings and capture leads: IDX integration lets you show MLS listings on your site. This improves user experience for potential buyers and helps capture more leads by keeping visitors on your site longer.

2. Leverage hyperlocal content marketing

Local knowledge is everything in real estate. Creating content that highlights your understanding of specific neighborhoods and market trends can position you as the go-to agent.

Create neighborhood guides and local content to establish expertise: Develop in-depth area pages that showcase the unique features and amenities of different neighborhoods. Include details on schools, parks, dining, and entertainment to give potential buyers a full picture of the area.

Blog about local market trends and insights to attract nearby clients: Stay updated on your local market and share insights through blog posts. Discuss topics like price changes and new developments to show your expertise and attract interested clients.

Optimize content for local keywords to improve search rankings: To reach the right audience, optimize your content with local keywords. Use phrases like “best neighborhoods in [your city]” or “[your city] real estate market update” to boost your search rankings and attract targeted traffic.

3. Implement targeted Facebook and Instagram ads

Social media advertising effectively reaches potential clients where they spend much of their time. Facebook and Instagram offer powerful targeting options to get your message to the right people. In fact, 54% of Realtors say social media is the top tech tool for generating leads.

Experiment with different ad formats like carousel, video, and stories: Don’t hesitate to get creative with ad formats. Carousel ads can showcase multiple listings, and video ads offer an immersive experience. Instagram Stories ads let you create full-screen, vertical content that feels native to the platform.

Set up retargeting campaigns to stay top of mind with website visitors: Retargeting ads keep your brand in front of people who’ve shown interest in your services. With a Facebook pixel on your website, you can serve ads to users who visited specific pages. This keeps you top of mind and increases the chances they’ll choose you when ready to buy or sell.

4. Build your email list and send valuable newsletters

Email remains one of the best ways to stay connected with leads and past clients. By consistently providing value, you build trust and position yourself as the go-to expert when they’re ready to buy or sell.

To grow your list, offer exclusive content like market reports or buyer/seller guides in exchange for email sign-ups. Promote these resources on your website and social media to attract serious leads.

Once you have a solid list, send regular, high-value emails. A monthly newsletter works well—include practical tips, property highlights, and success stories to keep subscribers engaged.

Segment your list based on factors like location or buyer/seller status to deliver more relevant content. For example, send first-time buyer tips to those interested in starter homes or luxury insights to high-end clients.

Finally, focus on consistent value rather than constant promotions. When you position yourself as a knowledgeable, trusted resource, you’ll build a loyal audience that turns to you when they’re ready to make a move.

5. Enhance your listings with virtual tours and staging

The real estate market is evolving, and buyers now expect interactive experiences. To capture their interest, invest in high-quality visuals like photos, videos, and virtual tours. High-resolution imagery showcases a home’s best features, while virtual tours provide an immersive, 360-degree view.

Choose a real estate-savvy photographer or videographer to highlight key selling points effectively. Virtual tours help remote buyers explore properties at their own pace, expanding your reach and boosting confidence in your listings.

Virtual staging enhances engagement by digitally furnishing spaces, making them more appealing. It highlights key features, caters to different tastes, and demonstrates versatility—like showing a guest room as a home office.

Work with real estate designers to ensure the staging aligns with market trends. Once your visuals are ready, maximize exposure by sharing them across your website, social media, and email marketing to attract more buyers.

6. Collect and Showcase Client Testimonials

Client testimonials build trust and credibility, helping buyers and sellers choose a real estate agent. Displaying positive reviews highlights your commitment to excellent service and reassures potential clients.

To gather testimonials, follow up after closing with a thank-you message and request for feedback. Make it easy by providing direct links to review sites or a simple online form. Encourage clients to mention specific strengths like communication, market expertise, or negotiation skills. Show appreciation with a small gift or donation.

Feature testimonials prominently on your website, landing pages, and emails. Use visuals like highlighted quotes or client photos for added appeal. Social media and video testimonials can further enhance engagement.

Encourage clients to post reviews on Zillow, Google, and Realtor.com to strengthen your online presence. Respond to feedback with personalized thank-you messages to show your dedication.

7. Host a monthly real estate webinar or workshop

Engaging potential clients starts with offering valuable experiences. Hosting monthly webinars lets you connect meaningfully while showcasing your expertise.

These events help you address common buyer and seller concerns, positioning you as a trusted authority. To be effective, choose topics that match your audience’s needs, such as:

• Home buying basics – Guide buyers through financing and negotiations.
• Boosting home value – Share pricing strategies and improvement tips.
• Market updates – Highlight trends and opportunities in your area.
• Real estate investing – Cover rental properties and market analysis.
• Mortgage insights – Explain loan options and the approval process.

Promote your webinars with targeted emails and engaging social media posts. Expand your reach by collaborating with industry experts like financial advisors or interior designers.

During the webinar, focus on valuable content and encourage interaction with live polls and Q&A sessions. Convert attendees into leads by offering exclusive resources or consultations in exchange for contact information.

Afterward, follow up with a thank-you email, a session recording, and repurposed content for blogs and social media to keep the conversation going.

8. Create video content to engage and educate your audience

Video content is a powerful way to connect with potential clients; it provides a dynamic platform to showcase properties and share valuable insights, helping you build strong relationships with your audience.

When you make listing videos, tell the story of each home. Capture its unique ambiance and features with thoughtful cinematography; include clips of nearby attractions like parks and local businesses to highlight lifestyle benefits and offer a well-rounded view of the community.

Community tours offer a strategic way to show off your deep knowledge of the area. Highlight the charm of various neighborhoods by featuring local cafes, scenic spots, and events that define the community’s character. This strategy positions you as an informed guide, ready to help clients find their ideal location.

Producing “how-to” videos that tackle common questions can establish you as a trusted advisor in the real estate process. Think about creating videos that explain:

• Steps for first-time homebuyers navigating the market
• Strategies for sellers to boost their property’s appeal
• Key elements of real estate contracts and negotiation tactics
• An overview of mortgage options and financial planning tips
• Simple home improvement projects to increase value

In addition to sharing these videos on YouTube and your socials, try embedding them in strategic locations on your website such as property listings, blog posts, and a dedicated video gallery. This not only enriches the user experience but also improves your site’s SEO performance by increasing the time visitors spend on the page.

These videos provide clear, practical advice that can simplify complex topics and empower your audience. This educational approach not only enhances your credibility but also fosters trust and reliability with current and prospective clients.

9. Partner with local businesses and sponsor community events

Connecting with your community is a great way to boost your real estate business. Working alongside respected local companies and getting involved in community events can help you widen your reach and build goodwill.

Look for local businesses that match your client interests—like interior designers, landscaping services, or popular cafes. Start a conversation about co-marketing opportunities that benefit both parties.

For example, think about featuring their services or products in your client incentives, such as adding a gift card from a café to your new homeowner packages. In return, they could promote your services to their customers or display your business cards in their shop.

• Develop a local business spotlight series: Feature different local businesses on your website or social media. Share interviews or stories about these businesses to engage your audience and strengthen your community ties.
• Organize a collaborative workshop: Partner with a local business to host a workshop or seminar. This could be a DIY home improvement class at a hardware store or a real estate market update at a community center.
• Provide partner-exclusive deals: Work with your partners to offer special deals for your clients. These might include discounts on home services or free consultations, adding extra value to your client relationships.

Sponsoring community events is a smart way to boost your brand visibility and show your commitment to the community; consider getting involved in local fairs, charity events, or seasonal celebrations.

Your contributions can be monetary or in-kind, such as offering your expertise or resources to support the event. Choose events that align with your brand values and attract your target audience.

While you’re there, make the most of the opportunity to engage with attendees. Set up an interactive booth with interesting materials about what you offer, and think about special event promotions.

Capture the best moments of the event through photos and videos to share on social platforms; this amplifies your community presence and showcases your active role.

Partnering with local businesses and sponsoring community events allows you to grow your network and establish your reputation as a community-focused real estate professional. These efforts can lead to meaningful connections and build a foundation of trust and loyalty within the community.

10. Stay top of mind with past clients through gifting

Creating lasting impressions with past clients helps build repeat business and encourages referrals; thoughtful gifting can maintain those connections long after the deal is done.

Handwritten notes for holidays and home purchase anniversaries show genuine appreciation and keep your relationship alive. These personal touches ensure you’re fondly remembered, increasing the chances of working together again.

Think about giving small branded items like keychains, coasters, or desk calendars. They not only serve as practical reminders of your services but also spark conversations about you in your clients’ social circles, potentially leading to new referrals.

Practical home maintenance gifts, such as air filters or batteries, can be very well-received. They show your ongoing commitment to your clients’ home care and well-being, highlighting your attention to detail.

When selecting gifts, tailor them to fit your clients’ preferences. A personalized gift, like a book from an author they love or a voucher for their favorite coffee shop, shows you appreciate them beyond just business.

• Celebrate milestones: Mark important events in your clients’ lives with a thoughtful card or small gift, strengthening your bond.
• Host client appreciation events: Arrange gatherings like a summer picnic or holiday party to show your gratitude and reconnect with former clients.
• Provide valuable resources: Keep clients engaged by offering resources like maintenance tips or market trends to keep them informed.

Consistency and authenticity are key in successful gifting; set up a routine for staying in touch throughout the year, ensuring each gesture shows true appreciation.

Regularly reaching out with meaningful gifts and gestures strengthens your relationships with past clients. This method not only increases the likelihood of repeat business but also encourages clients to recommend your services, growing your business through referrals.

11. Optimize your Google Business Profile for local search

Google Business Profile boosts your visibility in local searches. Optimizing it lets you showcase expertise, highlight listings, and connect with clients.

First, claim and verify your profile to control business details and ensure accuracy. Fill out key information—name, address, phone, website, and hours—consistently across platforms to build trust.

Write a compelling description that highlights your unique strengths and specialties. Use relevant keywords wisely to improve visibility.

Showcase expertise:

• Emphasize local market knowledge and niche specialties
• Mention years of experience and achievements
• Highlight personalized client service

Use visual content:

• Upload high-quality property and team photos
• Showcase unique features and happy clients
• Add team pictures for a personal touch

Encourage client reviews to boost credibility and rankings. After a deal, request feedback with a direct link and respond to all reviews to show engagement.

A well-optimized profile improves search rankings, attracts leads, and helps grow your real estate business. Keep it updated and actively interact with clients.

12. Develop a referral program to incentivize word-of-mouth

Word-of-mouth referrals are key to real estate success. Happy clients share their experiences, bringing in valuable leads.

Maximize this by setting up a referral program with clear rewards, like gift cards, discounts, or commission shares. Tiered incentives can further boost engagement. Promote the program in emails, on your website, and through social media.

Include it in newsletters and share success stories to highlight its value. Use visuals or short videos to encourage participation.

Acknowledge referrals with personal gestures like handwritten notes or shout-outs. Set clear guidelines, offer diverse incentives, and simplify the process with referral cards or links.

A strong referral program turns satisfied clients into loyal advocates, generating steady, high-quality leads for your business.

Ready to take your real estate marketing to the next level? At AgentFire, we specialize in creating brand-focused websites and marketing strategies designed to help you attract, engage, and convert more clients. Book a demo with our team today and see how we can help you grow your business with our powerful, easy-to-use platform.