80+ Real Estate Social Media Post Ideas

Social media is no longer optional for real estate agents—it’s a necessity. But just having an account isn’t enough. You need content that engages, educates, and ultimately converts followers into clients.

The problem? Most agents fall into the same trap: posting listings and calling it a day. That’s not a social media marketing strategy, it’s a missed opportunity.

If you want to build a real social media presence that attracts buyers, sellers, and referrals, you need variety. You need content that sparks conversations, establishes your authority, and keeps your audience coming back for more.

That’s exactly what this list of 80+ real estate social media post ideas will help you do. Let’s dive in.

Privacy and Branding Best Practices for Real Estate Social Media

Before jumping into content creation, smart agents always consider the privacy and branding implications of their posts. These considerations can make or break your professional reputation and keep you out of legal hot water.

Essential Privacy Considerations

Always get written permission before featuring clients, their homes, or personal stories in your posts. This includes photos, testimonials, and any details about their transactions. What seems like innocent content sharing could actually violate client confidentiality or privacy laws.

Be mindful of what appears in property photos. Personal items, family pictures, or sensitive documents should never be visible. When posting about neighborhoods, avoid sharing specific addresses or details that could compromise homeowner security.

Maintaining Brand Consistency

Your social media presence should reflect the same professional image across all platforms. Use consistent colors, fonts, and messaging that align with your overall brand identity. This means your Instagram posts should feel cohesive with your Facebook content and website design.

Keep your tone consistent too. Whether you’re professional and polished or friendly and approachable, stick to that voice across all your content. Mixed messaging confuses potential clients and weakens your brand authority.

Top Performing Content Categories

Educational content consistently outperforms basic listings. Posts about first-time buyer tips, market trends, and home improvement advice get shared because they provide real value to your audience. People love content they can use or that helps them make better decisions.

Behind-the-scenes content and personal stories also drive high engagement. Your audience wants to connect with the person behind the professional brand. Day-in-the-life posts, client success stories, and personal milestones humanize your business and encourage sharing.

Visual content like home transformations, neighborhood spotlights, and luxury property features naturally attract attention and shares. These posts tap into people’s aspirational desires and curiosity about beautiful spaces.

1. Post new listings

A common mistake that real estate agents make on social media is that they use it as just another place to dump their listings.

This is a bad idea because the real value of social media is how it facilitates SOCIAL interactions. It makes it possible to speak to people directly, build relationships and create trust in your personal brand.

Make your listings no more than 10-15% of all your social media posts, and prioritize listings that are particularly good deals.

2. Create content for first-time home sellers

Nearly everyone knows about first-time buyer tips, but what about first-time sellers? They’re facing an entirely different set of questions and anxieties, like pricing strategies, staging pitfalls, and timeline headaches. Offer up simple how-to guides, share real-world success stories, and help new sellers avoid those big-dollar mistakes so they feel confident handing you the keys to their listing.

3. Repost shoutouts or earned media

Ever had a client rave about you in a video testimonial, or snagged a glowing mention in the local paper? Don’t keep that good news to yourself! Repost (or reshare) your shoutouts and press features to let everyone know that you’re active, engaged, and riding high on great feedback.

4. Post monthly or quarterly recaps

Share a quick highlight reel of your recent wins, like homes sold or families helped, to show your followers that your hard work is paying off (and that theirs can too).

5. Repost listings from other real estate pros

Spotted an incredible historic mansion in another state, or a sleek downtown loft across the county? Share the eye candy! Featuring other agents’ standout listings, especially ones that aren’t in direct competition with your market, can open doors for cross-promotion and help you build some goodwill in the real estate community.

6. Share personal real estate milestones

Are you celebrating your 5th anniversary as a real estate agent? Did you sell your first 100 properties? Share those milestones!

7. Show off your lending expertise

You may not be a loan officer, but you likely have a wealth of knowledge about mortgages, interest rates, and local financing options. Why not share it? Dive into the pros and cons of popular loan products, discuss down payment tips, and answer FAQs about refinancing or pre-approval, so your followers see you as a go-to resource on all things real estate.

8. Share a client’s life milestones

Did one of your clients get married recently? Do they have a child on the way? Were they able to sell their home and purchase a new one? Share those stories on social media (after asking for permission first of course).

9. Share a video you created

If you do content marketing (and if you’re not, you really should) why not share a video you’ve created recently?

This could be the first walkthrough of a property, a vlog in which you answer a common real estate question, or even just short highlights of the latest real estate training you’ve received.

10. Share your closing gifts

Did you just surprise your newly minted homeowners with a custom garden set, or score them a gift card to the local coffee joint? Show it off! Snapping a quick video or photo of your thoughtful closing gifts highlights not just your creativity, but also the fact that you go the extra mile to keep your clients smiling long after the ink has dried on their contract.

11. Organize regular giveaways

Instead of having just a one-time-only event, you could have a monthly, or bi-monthly giveaway. This could be something as simple as a gift card, branded shirts, event tickets, etc.

12. Retweet real estate news

Share a local or national news event, especially one that has to do with real estate and how it affects your local community. These local news stories could also be used as inspiration for blog posts, which you could then share on social media as well.

13. Ask questions

Want to know how your subscribers feel about a recent local development? Ask them. This could lead to an interesting discussion and additional opportunities to be seen as the go-to local expert.

14. Share a virtual home showing/open house video recap

Did you have a successful virtual open house recently? Post it on your social media channels. You could share a recap video of the event, and/or include a recorded walkthrough of the property.

15. Ask for feedback on one of your listings’ staging

Share your latest staged home, and ask for honest feedback. This gives you an opportunity to get valuable feedback and show off your staging skills.

16. Answer common questions

Show off your real estate expertise by inviting your subscribers to post their real estate questions, and answer them promptly.

17. Share someone else’s videos

Share a fun or informative video about real estate that your subscribers can enjoy. This video could be from a real estate coach, a home stager, or even a funny or unusual news story.

18. Share the charitable causes you support

Show your charitable side to your subscribers, and bring some additional attention to a cause that you support. Many social networks even allow you to create a “donate now” button that lets you create charity drives automatically. A win-win situation!

19. Share price reductions

If one of your listings just had a price reduction, get some extra eyeballs on it by letting everyone in your social network circles know.

20. Run a contest

There are countless kinds of contests you could run to engage your subscribers. From who can grow the best vegetable garden, who has the most adorable family pet, or who can put together the most impressive DIY home renovation.

For prizes, it could be something as simple as a gift card, a cash price, or something related to the contest. The sky’s the limit here!

21. Share fun facts about your area

What makes your city unique? Are there any unique monuments, museums, or landmarks everyone needs to experience? How about unique local cuisine you absolutely recommend? Highlight interesting plants, animals, or vistas not found anywhere else.

22. Post pictures of neighborhood amenities, features and highlights

When someone buys a home, in a way, they are also buying the neighborhood. So why not highlight some of the most outstanding features that one of your listings’ neighborhood has to offer?

Is there a new athletic field, dog park, or public garden in your area? Share it!

23. Post funny memes and gifs

Everyone on social media loves sharing memes. Why not share some real estate memes, funny quotes, or funny pictures relevant to your local area?

24. Tell a customer success story

Everyone loves a success story. Why not share a story about how you helped one of your clients get the home of their dreams thanks to you?

Of course, make sure you ask that client for permission first and take lots of pictures of the entire process.

25. Shine the spotlight on a local business or two

For a real estate agent striving to become the go-to local expert, an effective way to increase your reach is to contact local business owners and feature them in your posts.

You could include a short blurb about what services they offer, maybe a short interview with the owner, and their address and service hours.

If some of those local businesses offer services or products related to home improvement, even better.

26. Share home-buying tips for first-time buyers

To whet buyers’ appetites, and ease some of their fears, share some juicy tips on how to get the best deals as a first-time buyer. You could even add a call to action that takes your prospects to a landing page where they could download a first-time buyers guide.

27. Share infographics

Infographics let you pack a ton of information into a single, attractive image. Not only that, but they are perfect for sharing on social media and sending some traffic towards your website.

28. Share a list of free activities in the area

Are there any art festivals coming soon? Any interesting landmarks everyone needs to check out? How about the top 10 hiking trails nearby? Make a list of these and other free activities and share it on your social media accounts.

29. Post a weekly or recurring series

You could plan to write a series of articles on a specific topic, share each one weekly, and hype the next article in the meantime.

30. Share home decoration inspiration

Spend some time curating your own home decoration inspiration photos on Pinterest, and then share your boards on all of your social media platforms.

31. Highlight glowing customer testimonials to boost your social proof

Customer testimonials give evidence of your skills as a real estate agent professional and make it easier for its readers to trust you more.

32. Create a poll or a quiz

Polls and quizzes are extremely popular on social media. In fact, you can find a quiz for just about anything (i.e. “Which Doctor Seuss character are you?,” “Which state should you move to?”)

These drive a high level of engagement, so why not create your own quiz or poll? These could either be just a fun activity for your viewers or an opportunity to grow your contact database by offering the quiz answers or poll results in exchange for their email address and full name.

33. Share your latest blog post

If you’ve just finished your latest blogging masterpiece, share it on your social media. You don’t need to share the entire article.

In fact, it’s better if you don’t. Instead, share a short synopsis plus an image, and then share a link to the article for your viewers to click on.

34. Share company news

Share any interesting developments happening in your company, such as a new picnic, new training, new charity drives, etc.

35. Share customer-created content to build a community

If one of your clients has an Etsy store or offers a product or service, why not feature it?

36. Share design and renovation tips

Homeowners are always on the lookout for new ways to increase their home’s value or make it into a cozier environment. Why not give them a hand with that and share some renovations that will actually increase their home’s value?

37. Share seasonal home tips

Each season offers a new opportunity to change some wall colors, decorate for an upcoming holiday, or simply an opportunity to remodel your living room. Share some of your favorite home decoration ideas for each season or holiday.

38. Remind your audience about your current discounts and special offers

Are you running any special promotions? Make sure you remind your social media subscribers.

39. Promote local events you’re hosting or attending

Most major cities have an official website where they advertise upcoming events. Why not take a look at them, find some interesting ones, and let your viewers know? If you’re directly contributing to some of these events, even better.

40. Show DIY home improvement projects

Social media is a great place to share any home improvement or DIY projects of your own. This also helps potential clients get to know you better and increases trust. Don’t be shy!

41. Create a carousel

Most social networks have options to create an “image carousels.” These can be used to tell a longer story by means of images or to display a multi-part ad.

42. Make a list of farmer’s markets and alternatives to big-box grocery stores

Farmer’s markets are perfect places to buy the freshest groceries in town. By promoting your local farmer’s markets, you’ll also be helping your local economy.

43. Share content from local experts and influencers

Cooperate with local experts and influencers, and share some of their content. This works especially well if you have an agreement with them and have them share some of your content as well.

44. Use “@ mentions” to grab your past and current client’s attention

When appropriate, tag clients in your posts with an @ mention. That way you’ll encourage them to share your post, and you’ll engage that client directly.

45. Share local news

Has the state lowered interest rates again? Are there any new government programs that can make it easier to get a mortgage? Share it.

46. Feature a member of your team

Talk about the successes and milestones that a team member has just accomplished recently.

47. Share the most expensive listings in your city

Which one of us hasn’t imagined what it would be like to live in a mansion? For a fun post, feature the most expensive listings in your city and encourage your viewers to imagine what it would be like to live there.

48. Welcome a new team member

Introduce a new team member and share some of the qualities they bring to the team.

49. Share a motivational quote

They may feel cheesy at times, but motivational quotes are still quite popular and attract lots of likes and traffic.

50. Offer a thank you note

Showing your gratitude on social media will help endear you with your subscribers, and will encourage them to reciprocate.

51. Show historical pictures of your area

Before-and-after pictures are eye-catching and help bring a sense of pride in your community.

52. Feature some pets

Show pictures of pets that your new home buyers have.

53. Share a fun real estate fact

Share interesting factoids about real estate in your area, or even in your state. Did anyone trade a mine for a home? Do you have the oldest gated community in the US?

54. Highlight some local good news

Share the latest feel-good local real estate story.

55. Feature one of your most popular blog posts

If one of your blog posts is bringing a lot of traffic or is getting shared a lot, that indicates that it inherently resonates well with your audience. After some time passes, maximize the impact by sharing it again.

56. Share your recommended books

Share your top ten list of books you recommend anyone to read. Even better if it’s related to home or self improvement.

57. Share home exercising ideas

Share ways to stay active at home, especially if fitness options are limited in the local area.

58. Share the latest smart home appliance

Share a video, picture, short review of the latest must-get smart appliance for your home.

59. Post advice on what NOT to buy

Showcase common pitfalls that buyers need to be wary of when buying a new home.

60. Reuse content from other social platforms

There’s no need to create brand new content for each platform. Cut up Instagram content and make them into TikToks, or stitch shorter videos together for an Instagram post.

61. Throwback posts

Everyone appreciates a flashback to fonder days. Whether it’s a flashback post relating to your personal life or professional achievements, a peep into the past is guaranteed to get attention.

62. Share tricks you use in your own home

There’s few people in the world who have seen more homes than real estate agents. There’s no doubt you’ve gathered and tested some incredible tips that your potential clients can benefit from.

63. Share the “Home of the Week”

Your “Home of the Week” may be a recent sale or an inspirational part of a home that fits your style.

64. Share your favorite podcasts

Agents spend tons of time traveling from location to location. An entertaining and informative podcast is an easy and effective way of gaining tidbits of useful knowledge effortlessly.

65. Show a day-in-the-life

Showcase what your day is like as a real estate agent. If you’re not yet comfortable on camera, start by sharing short clips or behind-the-scenes photos.

66. Interview clients

Speak directly with clients on a live video to give insight to your other prospective clients about what to expect.

67. Share interior design trends

Chances are that you’ve noticed consistent trends among your new property listings. Share them with clients who haven’t look at as many homes in person. This is a great way to show selling clients what buyers are looking for and what types of other listings are selling successfully.

68. Post before-and-afters

Before and afters are a great way to show clients how their properties can be improved to increase property value.

69. Take advantage of new filters/features on your social media accounts

Most social media users consider filters stylistic choices, when in reality they are designed as tools to increase the reach and success of your posts and their advertisements.

Social media platforms are always changing, so do your best to stay up to date with new features.

70. How much ($$$) will get you in (Insert City)

“How much ($$$) Will Get You in (Insert City)” is one of the most consistently viewed and searched topics on visual-heavy social networks. It’s not difficult to understand why; price is often the most pressing factor when it comes to real estate.

71. Share your contact info

Although it may be available on your website, give your viewers the extra push to contact you by reminding them in a post.

72. Repost relevant influencers

Reposting or even doing a duet with your favorite influencers is a great way to hop on a popular trend and spark engagement on your post.

73. Landscaping and gardening ideas

First-time home buyers are likely also first-time garden owners. Give them a hand by offering gardening advice that will help the outside of their home look beautiful on the inside.

74. Break down the personality and reputation of each neighborhood you serve

Lifestyle is a deciding factor in whether someone lives in one neighborhood or another. Dedicate a few posts to diving deep into the unique personalities of each neighborhood.

75. Simplify real estate terminology

As a real estate professional, you are accustomed to lengthy real estate vocabulary; however, it’s likely quite new to your clients. Posting a handy vocab word and definition every once in a while is a great way to provide value and ensure effective communication.

76. Share free resources

Before buying a house, clients often start strenuously researching every detail of the property buying process. Help them out with some useful and free tools such as the Home Values tool offered to AgentFire clients.

77. Tell your story

Humanity and authenticity are two of the most appealing qualities in any profession. Find opportunities to share personal stories that taught you a lesson you’d like to pass on to your followers.

78. Inspire up-and-coming real estate agents

Remember how much content you read up on while becoming a real estate agent? Expand your sphere of influence by posting relevant content and becoming a resource for real estate students.

79. Make saveable checklists

There are a ton of processes involved in moving. Create helpful checklists (such as moving day checklists) that followers can save and come back to your page to view.

80. Develop and share a calendar of events

If you have specific social media events you’d like to host (e.g. Lives, contests, virtual showings) develop a clear and simple calendar and share it with your followers. They can then plan to participate.

81. Lifestyle content

Are the majority of your followers or clients, millennials living in the city center? Large families moving out to the suburbs? Share lifestyle tips that will be relevant to them in their new neighborhoods.

82. Invite a professional guest

Do you know a real estate-related professional that has some useful advice? Ask your local plumber, appraiser, insurance rep, or other professional about their tips for home buyers and craft a saveable post about them.

The Bottom Line

Your real estate social media strategy isn’t just about visibility—it’s about building connections, trust, and authority in your market. By diversifying your content and engaging consistently, you position yourself as the go-to expert in your community. But great content is only one piece of the puzzle. To maximize your results, you need a high-performance real estate website that turns social media engagement into leads and clients.

That’s where AgentFire comes in. Our websites are designed with the tools and integrations you need to dominate your local market. Want to see how it works? Book a Demo today and take your online presence to the next level!