Real Estate Blog

The famed astrophysicist Carl Sagan once told us “You have to know the past to understand the present.” Today, real estate agents are looking for a competitive edge with Facebook and Google marketing without properly understanding (or remembering) the past. As you will see in this article, it is this very history that reveals where the best opportunities exist presently — and where the best opportunities will exist in the future!

Website conversion rates in 2020 are expected to be nearly several times higher for real estate sites with a content strategy than those without one. So if you want to get a lot more traffic, you NEED to invest in a solid content marketing approach.

Chatbots are tools can help you capture more leads, and leverage your time more effectively. But are they just a passing fad, or are they effective tools you should implement? And if so, which ones?

A lot of business success comes down to brand awareness. This is why the big guys spend countless dollars on building their image. Thankfully, building brand awareness as a local service provider is much easier than it is for international enterprises.

Most agents want to be good at social media... but end up not being good at social media... so we created these 7 easy to implement tips to truly maximize ROI on your social media efforts!

How do some agents have prospects fighting for the opportunity to work with them, while other agents seem to just blend into the background? The answer: Social Proof! In this article we'll show you how to use Social Proof to create a massive buzz for yourself online.

When done correctly, Facebook content marketing is cost-effective, easy to implement, and can provide tremendous results for years to come.

Hyperlocal Facebook marketing is more than just buzz words. It's one of the best ways to compete against Zillow and other giant real estate portals. Learn how to leverage it in your favor in this article.

Sending cold emails for real estate is one of the most underrated and yet most efficient and cost-effective strategies to generate leads. Don’t just send cold emails into the spam mail void, learn how to get them in the 'important' folder and in front of prospective clients with this advice. 

These Halloween real estate marketing tips put you ahead of the curve and generate leads through the holiday season - even in a market downturn.

We've put together a list of tips and ideas that will enable you to leverage the power of text message marketing for real estate.