How to Get More Google Reviews for Real Estate Agents in 2025: Tips and 5-Star Examples

While traditional marketing methods like yard signs and word-of-mouth recommendations remain valuable, Google Reviews now play a decisive role in whether potential clients choose to work with you.

According to an annual survey conducted by Brightlocal, 75% of consumers ‘regularly’ read online reviews. Of those consumers, the vast majority (81%) uses Google reviews to inform their decisions.

This guide will show you exactly how to build and manage your Google Reviews to attract more leads and establish yourself as the go-to agent in your market. From optimizing your Google Business Profile to implementing proven strategies for gathering authentic client feedback, you’ll learn everything you need to know about leveraging Google Reviews for real estate success.

Why are Google Reviews Important for Real Estate Agents?

Think of Google Reviews as the cornerstone of your digital presence. They don’t just improve your visibility in local searches—they actively influence potential clients’ decisions. When someone searches for “real estate agents near me” or “best realtor in [city],” your Google Reviews can make the difference between showing up on the first page or getting lost in the crowd.

Local Search Visibility

Google reviews directly impact your visibility in local search results, especially in the valuable Local 3-Pack—the top three Google Map results. More positive reviews increase your chances of appearing when potential clients search for “real estate agents near me.” Reviews that include location-specific keywords like “realtor in [your city]” further boost your local search ranking.

Pro Tip: Each new review serves as fresh content for Google, improving your visibility. Encourage clients to naturally use relevant keywords in their reviews—terms they might use themselves when searching, such as “sell my house” or “[neighborhood] real estate agent.” This creates a powerful cycle: more keyword-rich reviews lead to better search visibility, which brings more clients, who then leave more reviews.

Trust and Credibility

Detailed, authentic feedback from past clients—especially those mentioning specific achievements like “helped us negotiate $15,000 off the asking price”—builds immediate credibility with potential clients.

Lead Generation

Your Google Business Profile, backed by positive reviews, works as a lead generation tool by:

• Making your business more discoverable in local searches
• Providing social proof through client testimonials
• Demonstrating your responsiveness through review interactions
• Highlighting your expertise in specific neighborhoods or transaction types

Consistently earning and responding to reviews shows potential clients your commitment to service excellence while strengthening your online presence.

Key Requirements to Set Up a Google Business Profile

Before you can start collecting reviews, you need a properly optimized Google Business Profile (GBP). Follow these steps:

1. Initial Setup
   • Create your GBP account at business.google.com
   • Verify your business through Google’s verification process
   • Choose “Real Estate Agent” as your primary category
   • Add secondary categories like “Real Estate Consultant” if relevant
2. Add Your Business Information
   • Add your business hours and service areas
   • Ensure your Name, Address, and Phone Number (NAP) are consistent across all platforms
   • Write a keyword-rich description including phrases like “real estate agent in [City]”
   • List all property types and services you handle
3. Add Visual Content
   • Upload high-quality photos of your listings and team
   • Include images of local landmarks to establish neighborhood expertise
   • Rename image files with location-specific keywords (e.g., “luxury-homes-[city].jpg”)

Pro Tip: Consider using a management tool like Hike SEO to control everything review-related without leaving the Hike SEO platform. This includes building and scheduling review responses, adding posts, and more

How To Get More Google Reviews from Clients

Google reviews are the lifeblood of a modern real estate business. They build trust, boost your local SEO, and help you attract more clients. But how can you actually get more reviews without sounding pushy? Here’s exactly how to do it.

1. Perfect and Personalize Your Ask

Ask politely at the right moment—ideally when excitement is high and the client just had a positive experience. Keep your review requests personal. Instead of mass emails, reach out individually, reminding clients of specific moments in their journey. This approach not only increases response rates but also leads to more detailed, authentic reviews that highlight your expertise as a local real estate agent. 

Personalization Tips:

• Jog their memory with specific details about their transaction
• Mention particular neighborhoods or property features
• Reference any unique challenges you helped solve
• Connect their experience to how it might help future clients

Pro Tip: Keep notes throughout your client relationship about key moments, challenges overcome, and specific wins. These details make your review requests more meaningful and lead to more detailed, authentic reviews.

2. Make Reviews Easy to Give

The key to getting more Google reviews is creating a frictionless process for your clients. Set up these essential elements once, and you’ll have an efficient system for ongoing review collection. 

Create Your Review Shortcut

1. Log into your Google Business Profile
2. Go to the “Home” tab and find the “Get more reviews” card
3. Click “Share review form” to get your direct review link

Place Your Link Strategically

Make your review link easily accessible across all client touch-points:

• Email signature: “Love working with us? Share your experience!”
• Transaction follow-ups: Include in your closing email sequence
• Website: Add to your footer or create a dedicated reviews page
• Closing gifts: Generate a QR code linking to your review page
• Social media: Share occasionally with recent client success stories

3. Build Reviews Through Your Network

Reach out to past clients you helped within the last 6–24 months. Also consider allied professionals—like mortgage brokers or home inspectors—who can share positive experiences about working with you. Personalized one‑to‑one requests are far more effective than mass emails.

Pro Tip: When asking past clients, reference specific details about their transaction. For example: “I was thinking about the beautiful Tudor home we found for you in [Neighborhood]. Would you mind sharing your experience working together?”

Your list of clientele should be organized so that you can easily find their contact information when you’d like to reach out. Check out our CRM integration that works withe very leading CRM on every AgentFire website.

4. Treat the Request like a CTA (Call-to-Action)

Your prompt for Google reviews is, effectively, a CTA: make it frictionless, visible, and rewarding.

Think about how you can structure your request for Google reviews to resemble a great CTA. Is there a lead magnet that follows as a reward? Does it pop up in a follow-up email right after a transaction was made? Is it part of an overall survey when the deal is done? The trick is to make your CTA feel integrated, not abrasive. You want to reach out to clients during a point in the home buying/selling stage where they are excited about reflecting on their journey and writing positive reviews.

5. Automate Your Review Process

Reputation Management software is programming that helps your business monitor online opinions and respond as promptly as possible. In 2025, managing your online reputation is non-negotiable if you want to compete in the increasingly crowded real estate space.

Google reviews for real estate agents are one of the most visible ways potential clients gauge your credibility, and reputation management software ensures you’re putting your best foot forward. Here are some great examples to consider Birdeye, Podium, and ReviewTrackers are platforms designed to collect and manage Google reviews, automating review requests via SMS or email, helping you generate consistent feedback from happy clients.

Handling Negative & 3-Star Reviews

Google has confirmed that responding to reviews adds to a business’ credibility and positively impacts your visibility online. Whether the review is positive or negative, it still warrants a response.

Google rewards engagement. Thank clients for positive reviews and professionally address any negative feedback. This shows prospects you’re attentive and invested in your clients’ experiences.

If you get a negative review, don’t panic. Negative reviews aren’t the end—they’re an opportunity to showcase your professionalism and commitment to client satisfaction. Here’s how to manage them effectively:

1. Acknowledge and Apologize: A heartfelt apology goes a long way in defusing negative emotions and making the client feel heard. Acknowledge their concern succinctly and assure them it’s being taken seriously—this shows empathy and responsibility.
2. Suggest Moving Offline: Invite dissatisfied clients to continue the conversation privately. Say something like, “I’m sorry to hear about your experience. I’d love to discuss this further and find a resolution. Please contact me directly at [contact info].”
3. Offer a Direct Feedback Channel: On your website or in follow-up emails, provide a “Not satisfied? Let us know!” option. Capturing feedback before it turns public allows you to address issues internally and avoid negative online exposure.
4. Learn and Improve: Even negative reviews have silver linings. Look for patterns or repeated issues mentioned across feedback and use this to improve your service. Address communication gaps or enhance client touchpoints based on this constructive criticism.

Timing and Incentives to Get More Google Reviews

Even the most satisfied clients sometimes need a gentle nudge to leave a review. By timing your request well and sweetening the deal with thoughtful incentives, you can encourage clients to share their great experiences. Here’s how:

Timing

• Capitalize on High Points: Ask for a review in moments of triumph—right after a successful closing, when multiple offers roll in, or following a skillful negotiation that secures a lower price. When clients are still riding the high of their real estate victory, they’re more inspired to turn that joy into positive feedback.
• Immediate Follow-Up: Strike while the iron is hot. Send your review request within 48 hours of achieving a major milestone. This harnesses your client’s enthusiasm, making their likelihood to recall and relay specifics higher.
• Initial Meeting Seeding: Lay the groundwork by introducing the idea of a review early in your relationship. A friendly mention that you’ll ask for feedback later sets the stage and prepares them for a future request.

Incentives & Gestures

• Small Token of Appreciation: A little gratitude goes a long way. Gift cards to local cafés, a bottle of wine, or a handwritten thank-you note can be delightful surprises that tip the scales in favor of leaving a review. Always comply with local regulations, but small tokens of appreciation often cement the client-agent bond.
• Local Partnership Deals: Partner with local businesses for exclusive client perks. Whether it’s a discount at the neighborhood gym or a free meal at a favorite restaurant, aligning with community vendors enhances your appeal and incentivizes reviews.

Follow-Ups

• Gentle Reminders: Life gets busy and even the best intentions can slip through the cracks. After an initial ask, a courteous follow-up reminder via email or text a week or two later might be all it takes to prompt action.
• Personalized Nudges: Reconnect with specifics of their transaction—“I was thinking about how smoothly your open house went last month”—to jog their memory and personalize the reminder.

5 Star Real Estate Agent Review Examples

The most powerful Google reviews combine three key elements:

1. Specific results (e.g. “$25k over asking” or “sold in 10 days”)
2. Authentic personal experiences
3. Natural location-based phrases that boost local SEO (e.g. “best realtor in [City]” or “real estate agent near me”).

Each of the following examples demonstrates how to weave these elements together naturally, creating reviews that both build trust with potential clients and help your business rank higher in local searches.

Example 1: First-Time Buyer Success

“As first-time buyers, we were overwhelmed, but Lisa made the process seamless! She explained every step and found us the perfect home in [Neighborhood]. Her local market knowledge and patience were invaluable. We’d highly recommend her to anyone searching for a real estate agent in [City]!”

Example 2: Quick and Profitable Sale

“Mark sold our house in [City] within 10 days and above asking price! His marketing strategy, including professional photos and a virtual tour, brought in multiple offers. If you’re looking for the best realtor near me, Mark is the only choice!”

Example 3: Stress-Free Relocation

“We were relocating out of state and worried about selling quickly, but Rachel handled everything! From organizing repairs to negotiating with buyers, she made the process stress-free. Her professionalism and dedication were outstanding. If you need a real estate agent in [City], Rachel is your best option!”

Example 4: Expert Negotiation

“John helped us buy our dream home and negotiated $15,000 off the asking price! His attention to detail and deep understanding of the [City] market were game-changers. If you’re searching for a 5-star realtor in [City], John is unmatched.”

The Bottom Line

Building a strong review presence on Google isn’t just about collecting positive feedback—it’s about creating a sustainable ecosystem that continuously attracts and converts potential clients. Remember that each review represents a story—a successful transaction, a dream home found, or a challenging situation resolved.

Most importantly, stay authentic in your approach. While tools and automation can streamline the process, the most impactful reviews come from genuine connections and exceptional service. Focus on delivering outstanding experiences first, and the five-star reviews will naturally follow.

The real estate landscape continues to evolve, but one thing remains constant: trust is your most valuable currency. By implementing these review strategies thoughtfully and consistently, you’re not just improving your online visibility—you’re building a foundation of trust that will sustain your business for years to come.

Start implementing these strategies today and watch your online reputation—and your business—thrive. If you’re ready to take things further, explore how AgentFire (ranked #1 on RealEstateWebRankings Top Real Estate Website Providers of 2024) can help you dominate your hyperlocal market with the best tools and strategies in the industry.