More
There are countless reasons to use strategic partnerships. Some immediately obvious, like collaborating on marketing material and creating content.
Lead Generation
| This article is part two of two, covering Real Estate Partners | ||
|---|---|---|
|
“How To Find Strategic Partners as a Realtor” |
||
There are opportunities to score real estate listings all over the place: online and offline advertising, content marketing etc.
You can also branch out locally and connect with like-minded, non-competing business owners in your community. These partnerships will help you leverage more referrals and work together to market to your shared audiences.
These are considered strategic partnerships.
Why Build Strategic Partnerships?
There are countless reasons to use strategic partnerships. Some immediately obvious, like collaborating on marketing material and creating content. Others are not as often used.
Here are some of the principle benefits of having a strategic business partner:
- Leverage each other’s network to generate more business for both of you
- Receive credibility by association w/ professionals.
- Double or more your marketing efforts or spend.
- Fill in your knowledge gaps when producing content.
- Mastermind to create awesome business strategies.
As the saying goes, we become the average of the five people you spend the most time with. If you are investing time with other creative and successful marketers, you can expect to find success yourself.
This is why it’s essential important for you to screen your potential partners to make sure they have the same business principles and similar goals. In other words, make sure you know who you’re “getting into bed” with.
“Finding good partners is the key to success in anything: in business, in marriage and, especially, in investing.”
How To Leverage Real Estate Partners To Get More Listings
Let’s start by breaking the strategies down into three different categories: Networking, marketing, and community.
Within those three categories are thirteen individual concepts you can leverage when working with your strategic partners. Try one or all of them and see the awesome results you achieve!
Networking Tips To Get More Listings
Leveraging each other’s network to develop connections to new people and business opportunities.
1) Use their network to generate referrals.
In article one we spoke about picking partners who target the same demographic as real estate agents. This demographic is of course homeowners with different interests and real estate goals, depending on your niche.
If you’ve selected the partners who share an audience, you should be able to easily help market each other’s services using your existing client base (or mailing list if you have a blog).
Example: Your partner is a private lender. He works extensively with real estate investors. You can be the one to handle the transactions.
2) Get introduced to other business leaders.
Develop relationships with other professionals who you aspire to emulate. Successful people are almost always well-connected to other successful people.
3) Create real estate or marketing masterminds.
Work with people who are successfully marketing in your area. Apply the same marketing principles to improve your own business.
4) Build a local networking group.
This is the same idea as the business networking groups we covered in part one.
The difference here is you can become the leader of the group or club. Create a more specific group to attract the most relevant strategic partners and professionals. You can meet with members of the group in person or start with an online group such as a Facebook Group.
5) Get in on exclusive business deals.
Having the right professional contacts and building strong personal relationships with them will open you up to loads of business opportunities. For example, professional networks can get you exclusives on new builds or real estate investor deals.
6) Open doors for publicity.
Don’t be afraid to pitch o editors and professionals in the media. Building these relationships can make it easy to build a more public brand for yourself. Regularly being seen in the news and public sphere will help solidify your brand as an agent.
Marketing To Get More Listings
The tools you use to get in front of more people. How you build your brand and generate leads.
6) Co-produce and Co-author content.
Collaborate and solidify your brands as experts in the eyes of homeowners. More information on this in our guide to content creation.
Once your co-authored content goes live, you can spend twice the amount of time and money promoting it. Once again, more information on this in our guide to content promotion.
7) Offer package deals.
This is a win-win-win situation. When you pair up and create a new deal for shared clients, they get a reduced price for purchasing both parties’ services at once. You both have the discount as a tool to leverage higher conversion rates on your offering.
8) Create coupon books.
This is like package deals on steroids. If you gather up a group of service providers in your area (think: Painters, Plumbers, Electricians, Landscapers, Roofers etc.), you can exponentially multiply your local reach.
Not only that, the coupon book is likely to be more sticky.
Homeowners will keep a coupon book around, just in-case they need any of the services. Now you have a magnet for at the very least building your brand recognition.
Every time the homeowner opens the book they will see your face. They will probably call you when they sell.
9) Create a local buyers club.
If there are service and tradespeople interested in the coupon book idea, they may also be interested in creating a local buyers club. You can build a list and send out deals from each business to your members.
Leverage each other’s sphere of influence while also offering consumers an irresistible value proposition.
10) Organize BBQ’s.
BBQs are some of the many local events that can get you seen in the community, build brand recognition and generate good-will. Organize these events with a partner to reduce individual expenditure.
11) Orchestrate fundraisers and workshops.
More goodwill. People love people who care. Show them that you have pure intentions and help out people in your community who are often left out or forgotten. I’m sure there’s an inner-city school that lacks funding. Could you help them or anyone else by setting these events up?
12) Comment on community events.
Use your combined knowledge and activity to create current content about your local area. Consider commenting on local events and happenings to position yourself as a local leader.
This kind of content is great lead capture for people looking for things to do or see in the area. Creating resources will draw them to your blog and social profiles.
In Conclusion
Strategic partnerships are powerful marketing tools you can use as a real estate agent. In addition to investing in your own content and marketing material, you can work with other successful professionals.
Doing so can help improve your own results as well as give you leverage to generate more business opportunities.
If you want more in-depth articles, tactics, strategies, and advice – subscribe to our newsletter. And if you want to dominate your hyperlocal real estate market, check out AgentFire’s Web Designs, #1 rated for several years in a row.
| This article is part two of two, covering Real Estate Partners | ||
|---|---|---|
|
“How To Find Strategic Partners as a Realtor” |
||
