Top 18 Real Estate Marketing Tools [2025]

You love listing homes, hosting open houses – even driving from location to location isn’t a bother. But when it comes to marketing yourself, there are a million things you’d rather do. It seems like there’s always a new trick or “hack” to generate better results from your real estate marketing plan! 

We know that you don’t have all day to learn about and pay for confusing new applications that ironically claim to simplify your life.  So we’re going to clarify which real estate marketing tools are worth your time.

The Best Real Estate Marketing Tools on the Market

Real estate agents have digital tools for almost everything. From client management to social media, there is a wide range of digital tools at a range of different details and costs. It can be challenging for agents to choose which tools are essential and how much they are worth paying for. The following list will identify which tools have the best ROI in every major category.

We’ve broken down the top 18 real estate marketing tools into these categories:

1. CRM’s & Contact Tools
2. Lead Generation
3. Email Marketing
4. Video Marketing
5. Social Media Marketing

Top CRM’s and Contact Tools For Real Estate Agents

Countless customer relationship management issues can ruin a good day. Do you have trouble tracking leads for future opportunities? Missing data and analytics about your client’s interests? How about the dreaded booking mix-up?

The real estate marketing tools below are meant to help you expand and nurture your client network at every stage. Customer Relationship Management tools (CRMs specifically), help to automate and consolidate countless relationship-oriented tasks so that you don’t miss the details.

CRM automation is like having a virtual assistant who manages clerical tasks on your behalf so you can focus on meeting the right clients, networking, and building your real estate business.

1. FollowUp Boss

FollowUp Boss (FUB) is a CRM that helps you respond faster and nurture your leads; ultimately turning more contacts into listings. A couple key qualities make this CRM one of the most popular for real estate professionals: keeping teams connected and lead-follow up. Try using the team inbox feature to have all inbound calls, emails, and texts flow into a larger sales system (that way someone on your team can respond, even if you can’t). Plus, you’ll be able to consistently measure each agent’s outreach activity. 

When it comes to leads, FUB emphasizes a dedication to lead distribution, which makes the platform especially valuable to real estate teams and brokerages. Use stages and tags to plan follow-ups within a specific time frame. To create stages, think about how you would define the journey of a lead and what should be happening next for clients in each stage. For example, you may call your stages; hot prospect, active client, nurture stage etc. When all of your potential leads are organized in FUB, easily search through them and develop an action plan.

There are tons of features to explore and several ways to customize your leads in this CRM. Luckily, phone and email support is available 7 days a week. With all of the real estate marketing tools this platform provides, you’ll never let a lead go cold.

With whatever AgentFire stack you have, our web designers easily integrate FUB into our clients’ real estate websites. Curious about how FollowUp Boss would work with your site? Ask a web designer.

2. LionDesk

LionDesk is another CRM and alternative to Followup Boss. Many clients prefer LionDesk for the clean and easy-to-use layout, although it doesn’t have as many options for customization as FollowUp Boss. However – similarly to FUB – LionDesk aims to simplify marketing automation and provide transaction management solutions. 

Users are able to create designated tags for each lead and create custom filters to organize them. The details of each lead’s contact info, among other details, are stored in accordion files that make sorting through them super easy and organized. One of our favorite details within this feature? You can even customize a client’s credit score. 

When it comes to working on larger, more general tasks – perhaps within a team, Lion Desk gives you the ability to add things to activity logs, build in-task reminders, and basic performance reporting. 

LionDesk has been exploding in popularity with our clients. To learn more about CRM integrations on your AgentFire website, take a look here.

3. Docusign

If you are a real estate agent that hasn’t worked with Docusign, you are seriously missing out on one of the most beneficial tools to hit the industry in recent years.  

Docusign allows you to handle paperwork from anywhere. This makes it convenient to get signatures and manage your contacts from one location.

They even offer specific plans for realtors so that you can get all of the most relevant features in one place.

You never have to worry about keeping your books organized and forgetting a signature, as the status of your signed or unsigned documents is available to you. You can even organize them based on if they are completed or waiting for signing. 

We love the ability to set the order in which the forms are signed and received. Add personal instructions for recipients who aren’t used to real estate jargon and set a gentle reminder if you notice a recipient hasn’t finished signing. 

No more last-minute house-calls just to put the pen to paper.  Get everything you need signed in a matter of seconds – all in one place.

Top Lead Generation Tools For Real Estate Agents

What is a lead generation tool anyways? Every marketing tactic and tool you use should “generate leads” – shouldn’t it? 

The following programs are paid sources and marketing weapons that were created explicitly for lead generation from your website and social profiles. Get these right and you’ll see your leads improve exponentially.

4. ChatGPT

ChatGPT has changed the ways that many industries conduct research and create written content. This chatbot, built on natural language processing technology, dives deep into its’ database to answer your questions in as much detail as you need, including length, format, and style. In real estate, the ways to use ChatGPT are many, including responding in conversational answers and creating full article outlines. Agents may be especially interested in

5. Your Real Estate Website

Your professional real estate website is fundamental for a successful digital marketing strategy, the base of your entire digital presence, marketing plan, and online lead generation.

Most importantly, it needs to be efficient, straight forward and communicate your brand accurately and clearly for results. Your professional website will be the first point of contact for many of your prospects, plus it brings credibility and legitimacy to your brand.

Our AgentFire team has built thousands of top-rated real estate websites. Our platform and custom-made tools were created with our unique real estate clients in mind. To learn more about our web packages, click here.

6. Zillow Premier Agent

One of the most popular lead generation tools is of course by the property listing beast itself, Zillow. Zillow Premier Agent has condensed the lead generation journey to a concise and at times, unpredictable – yet enticing package. Regardless of if it works for everyone, the consensus amongst most real estate professionals using the platform is that Zillow can bring highly-qualified leads into your sphere.

Here’s how it works: 

Zillow Premier Agent features three main tools: agent care, the premier agent app, and the connections team. The app aims to connect realtors with active buyers and sellers. To really take advantage of this tool, aim to answer at least 50 percent of the connection calls and make an appointment. Tour connections are most likely to convert, so don’t miss the opportunity to schedule the date and ask if there or any other properties the client wants to see. 

Zillow is an oversaturated market, to say the least. It’s crucial that your profile is configured to make you stand out and give clients an idea of what you represent. Think of this as an elevator pitch in an image and text. If you’re just getting started on Zillow Premier, reach out to past clients and ask them to submit a review. As you go forward, keep an eye on user search behavior to get an idea of what they are looking for.

7. Leadpages

In this age, our attention spans are so short that we need specific pages designed explicitly to convert. Not using a landing page is one of the most common and biggest rookie advertising mistakes. The home page of your website is significantly less engaging and less successful in converting leads. Not using a landing page is one of the biggest rookie advertising mistakes.

Leadpages is a platform for creating landing pages, which are website pages optimized for conversion. 

There are loads of creative ways that you can use their landing page creator for real estate. Some ideas we love include: 

• Set up dedicated listings pages
• Advertise open houses
• Offer digital products like a neighborhood report, buyer guide or e-book
• Create targeted property listings with showing requests
• Push a last-minute booking 
• Hold a webinar or educational sessions

8. Showcase IDX

Showcase allows you to set up a beautiful property search system on your WordPress real estate website. While Showcase can be classified as lead generation, it also includes delayed forced registration.

Delayed Forced Registration (DFR) means that your visitors are prompted to submit their info after a designated amount of searches using the IDX – in order to continue searching.

This is a great way of generating seller leads. In fact, Showcase has some of the best conversion rates in the IDX industry.

AgentFire websites pair Showcase with Home Junction for significantly improved lead acquisition and search quality. First, listings are collected and organized from Showcase, before being written into market reports customized to suit your webpage by Home Junction.

9. Shortstack

Shortstack is a straightforward cloud-based solution to campaign creation. As a user, you have several widgets, themes, and templates to choose from. Most real estate agents use the platform to create sweepstakes, contests, landing pages, special offers, running quizzes and more. While you create your campaign, your team will be able to view, filter, and arrange them. 

Shortstack provides users with a mobile-friendly URL to share anywhere on the web, even in a post on your Facebook Page.

With the ability to keep all your content in one place, you can reduce your ad spend while increasing overall conversions (this is because people don’t have to leave Facebook to opt-in).

Top Real Estate Email Marketing Software

Email automation is still one of the most effective methods of lead generation for real estate agents. The right real estate email marketing software can help you nurture leads, follow up consistently, and close deals faster—all while saving hours of manual effort. Let’s take a look at some of the best realtor tools for email marketing and how they can elevate your business.

10. Mailchimp

Mailchimp is arguably one of the most efficient tools for marketing on the list. Although social media has become the focus of many real estate business marketing plans, Email marketing still reigns supreme. In fact, email marketing was shown to be 40 times more effective than social media (McKinsey & Company, 2019). 

Key Features:

• Free plan for up to 2,000 contacts—perfect for agents just starting out.
• Pre-built email templates to showcase listings, market updates, or open house invites.
• Advanced automation for drip campaigns triggered by client actions, like requesting a home valuation.
• Built-in analytics to track open rates, clicks, and conversions.

Use Mailchimp to send market reports, property match emails, or follow-ups after open houses. Additionally, the newsletter feature is often considered the most useful for real estate agents in terms of lead generation. At AgentFire our clients used our Mailchimp add-on to build multi-layered newsletter campaigns with their blogs. We scan their website 1x per day, week, or month, and automatically pull all new blog posts into a Mailchimp newsletter designed to match your brand – with attention-grabbing CTAs to your website & social channels. Learn more about how we work with our clients to build lead grabbing email campaigns.

11. ActiveCampaign

For agents who want advanced real estate marketing automation, ActiveCampaign is a powerful option. It combines CRM features with email marketing to manage your leads from start to finish.

Key Features:

• Highly customizable workflows triggered by user behavior.
• List segmentation for targeting specific client groups, such as first-time buyers or luxury home seekers.
• Integration with real estate tools like Zillow and BoomTown.
• Robust reporting to refine your campaigns.

ActiveCampaign is ideal for agents with larger teams or those managing complex client pipelines.

12. HubSpot

One of the most well-known email automation tools on the market is deservably, Hubspot. This dynamic tool has many features that create tangible results with real estate marketing.

Some examples include:

• Customized processes: Hubspot allows agents to create and personalize workflows for creating contact lists, property listings and landing pages.
• Intelligent automation workflows: HubSpot allows you to create and customize workflows for building contact lists, property listings, and landing pages.
• Marketing reports and analytics: Within HubSpot’s dashboard you can easily view all of your marketing reports and analytics at once.
• Hubspot’s AI content writing feature quickly generates email marketing text with simple prompts. Or use commands to skillfully rewrite or adjust the tone of existing copy to meet your needs.
• A/B test campaigns: Not sure which email to send to get the most traction with your clients? The advantage of Hubspot’s A/B testing to refine your perfect email campaign. Hubspot also integrates with many third-party apps like Zillow to make your life easier.

Top Real Estate Video Marketing Tools

Video marketing is no longer optional for real estate professionals—it’s a necessity. With listings that include video receiving up to 403% more inquiries, according to the National Association of Realtors (NAR), it’s clear that video content is among the most effective real estate tools for capturing buyer interest, improving engagement, and driving conversions. Below, we’ll explore essential video marketing tools and strategies to help agents harness this powerful medium.

13. InVideo

InVideo is an essential video creation tool for real estate agents aiming to enhance their marketing efforts as video content continues to dominate online engagement. According to the NAR, 80% of consumers watch videos online each week, and 50% of those users have been influenced by a video to make a purchase.

Key Features:

• User-friendly interface: Easily create videos with drag-and-drop functionality, making it accessible for all skill levels.
• Extensive library of pre-made templates: Access a variety of templates tailored for real estate, including property listings and market updates.
• Access to a vast stock library: Utilize over 16 million images and footage from iStock to enrich your videos.
• AI-powered tools: Quickly generate videos based on prompts or scripts, streamlining the creation process.

Use InVideo to create compelling property tour videos, listing presentations, or neighborhood showcases. Its real estate-specific templates and automated features enable agents to produce high-quality videos that effectively attract potential buyers and sellers while saving valuable time.

14. Animoto

If you’re new to video creation, Animoto is one of the easiest video marketing tools to get started. This platform offers drag-and-drop templates, making it simple to create polished property listing videos, agent introductions, or social media ads.

Key Features:

• User-friendly drag-and-drop interface: Create videos effortlessly without needing advanced technical skills.
• Extensive library of pre-made templates: Choose from a variety of customizable templates designed specifically for real estate marketing.
• Access to stock media: Utilize a vast library of Getty Images photos and video clips to enhance your content.
• Collaboration tools: Invite team members to provide feedback directly within the platform, streamlining the editing process.

Use Animoto to craft eye-catching property tour videos, promotional clips for social media, or informative market updates.

15. Canva Video Editor

Known for its graphic design capabilities, Canva also offers a user-friendly video editor tailored for real estate professionals. With Canva, you can create sleek property showcase videos, Instagram stories, and even client testimonial videos.

Key Features:

• User-friendly drag-and-drop interface: Easily assemble videos using a simple layout that requires no prior editing experience.
• Extensive library of templates: Access a wide range of customizable templates specifically designed for real estate marketing, including property showcases and promotional videos.
• Stock media access: Incorporate high-quality images and videos from Canva’s extensive library to enhance your projects.
• Collaboration tools: Work with team members in real-time, enabling seamless feedback and edits within the platform.

Using Canva’s video editor, you can create engaging content that highlights your properties while reinforcing your personal or brokerage brand.

Top Social Media Automation Tools For Real Estate Agents

Finally, the category we’ve all been waiting for: social media. In this section, we’re not going to review how to use hashtags in your social media posts or how to craft an attractive instagram story. 

Success with social media marketing relies on a consistent posting schedule. With consistency, you can regularly engage with your audiences and take advantage of a new lead-generation pipeline.

• Automatically resize images and media to fit the required dimensions and character limits for multiple different platforms at once.
• Schedule your posts so they are automatically updated, no matter how busy you are that week.
• Assess the success and reach of different posts to find the right posting schedule and content topics for each channel.

16. PropertySimple

PropertySimple is an AI-powered marketing tool specifically designed for real estate professionals, offering a full suite of solutions for agents looking to leverage social media effectively:

Key Features:

• Automated Content Creation: Using AI and ChatGPT-4, PropertySimple generates engaging content across multiple platforms, including TikTok, Instagram, Facebook, LinkedIn, and X.
• Video Marketing: The platform creates personalized video ads for new listings, open houses, and sold properties, enhancing visual appeal and engagement.
• Smart Targeting: PropertySimple allows agents to set media budgets and define target audiences, ensuring ads reach potential buyers in specific locations with relevant interests.
• Lead Generation: The platform’s CRM system captures and converts leads with automatic follow-ups and AI-powered lead prioritization.
• ZIP Code Targeting: Buyers searching in specific areas will see the agent’s information prominently displayed on listings.

17. Agorapulse

Key Features:

Agorapulse is a versatile social media management platform that offers a range of features to help real estate agents optimize their online presence including:

• Multi-Platform Management: Agents can manage multiple social media accounts from a single dashboard, streamlining their workflow.
• Scheduling and Publishing: Plan and schedule posts in advance to maintain a consistent online presence.
• Social Listening: Monitor mentions and relevant conversations to stay engaged with your audience.
• Analytics and Reporting: Track performance metrics to refine your social media strategy.
• All-in-One Inbox: Manage all social media interactions from a centralized location, ensuring prompt responses to inquiries.

Agorapulse offers a free trial and starts at $49/month. It’s particularly well-suited for agencies and teams managing multiple social media accounts across diverse clients and industries.

18. Hootsuite

Think of Hootsuite as a basic, virtual social media manager. As long as you have a good idea of the type of content you want to publish, Hootsuite will take care of the logistics. 

Whether it be on Facebook, Twitter, LinkedIn, or other social media platforms, add all of your networks to the dashboard and organize them as you’d like. There are few key features that are especially useful for agents:

Streams 

Add streams in order to keep track of mentions, likes, scheduled tweets, retweets, followers and more. Within this stream, you can search to monitor key hashtags and topics. 

Post edits

Not a fan of the automatic post thumbnail? Customize it with photos from Hootsuite’s stock images or add your own. 

Link-shortening

With link-shortening built in, there’s no need to copy and paste in external pages. 

Organize posts

Schedule posts weeks in advance to guarantee consistent posting on your platforms. You can also post to all of your networks at once in your Hootsuite dashboard. Plus, Hootsuite has tons of integrations such as  google drive, so that you can keep everything organized in one place.

Are Real Estate Marketing Tools Worth It?

Yes, all-in-all, real estate marketing automation tools are worth it. They save you time, reduce the risk of human error, and allow you to focus on what really matters—meeting clients, showing properties, and closing deals. These tools automate routine tasks like managing leads, scheduling appointments, and tracking communications, freeing up your schedule for higher-value activities. Plus, they give you measurable insights into your campaigns, helping you optimize your strategy in real-time.

With built-in analytics, you can track which marketing channels and strategies are working best for your business—no more guesswork. . Additionally, marketing automation makes it easier to build and maintain strong client relationships by keeping you engaged with your audience through email and social media.

Finally, the cost-effectiveness of these tools makes them accessible for agents of all budgets. Traditional advertising methods can be expensive, but digital tools offer a more affordable way to expand your reach and grow your business. In short, marketing automation isn’t just about saving time—it’s about working smarter and maximizing your ROI.

How to Choose the Right Marketing Tools for Your Real Estate Business

Sit down with your team and brainstorm some activities that could be simplified by automation. Ask specific questions such as:

• What are some common repetitive tasks that agents do at each stage of the client journey?
• Which of these repetitive tasks commonly have manual errors and are time-consuming?
• Are these processes major contributors to business growth and production?
• Which tasks create the most frustration for your agents or team?

When considering areas for real estate marketing automation in your existing process, take note of the data analysis tools that come with each tool. Once you get familiar with the analytics tool, set time aside each month to look into that information for more insights into how to improve your lead gen and marketing strategy.

In Conclusion

There are tons of tools for realtors out there. Your job is to figure out which ones are the most relevant and effective for your specific situation. Using this list, you should have a few solid ideas that will produce results. 

We suggest integrating at least one marketing tool from each category: 

1. CRM’s & Contact Tools
2. Lead Generation
3. Social Media

You should never feel overwhelmed or confused by your own marketing efforts. Consolidate them by taking advantage of marketing technology created to make your life simpler. 

What’s the first tool you’ll put to use? Let us know in the comments!