Should you use Zillow? How does Zillow get its data? How can you beat Zillow in your area of service? Find the answer to these questions in this article.

Google Ads is an extremely powerful tool that provides a fantastic way to attract leads and convert them into clients. But like any power tool, you need to know how to use it in order to avoid injury. Find out how in this article.

The jury is in: Google reviews are the new word of mouth. But how can you make sure your clients give you a review? Find out how in today's article.

Coming up with an effective ad is challenging. Sadly there is no app that can consistently create effective real estate ads. Thankfully, these 4 almost magical copywriting formulas can make this process a whole lot easier.

Most home buyers start their property search online. This is possible thanks to a technology called IDX. Learn what exactly is IDX, and why it's an essential tool for your real estate success.

Google My Business is a free tool that delivers an incredibly high ROI, costs $0, takes minutes to set up, and could pop your business to the very top of every Google search related to your real estate business in your area. Learn how to use it today!

There are a lot of myths regarding real estate SEO best practices in 2019. Let's analyze 7 of them, learn why they are wrong, and what their correct alternative is.

Marketing is expensive, and expensive can be scary. But fear not! In this article, we’ll explore 5 actionable strategies you could use to optimize your real estate marketing strategy and lower costs whenever possible.

It's often difficult to come up with blog ideas that your audience will find valuable, relevant and informative. By using the right keyphrase in Google News, you can generate an infinite amount of blog ideas.

The famed astrophysicist Carl Sagan once told us “You have to know the past to understand the present.” Today, real estate agents are looking for a competitive edge with Facebook and Google marketing without properly understanding (or remembering) the past. As you will see in this article, it is this very history that reveals where the best opportunities exist presently — and where the best opportunities will exist in the future!