Client avatars are useful marketing tools, but they're not the best choice for dealing with clients on an individual level. The Job-To-Be-Done (JTBD) methodology lets you address your client's REAL pain points, and meet their needs more effectively.
Hyperlocal Facebook marketing is more than just buzz words. It's one of the best ways to compete against Zillow and other giant real estate portals. Learn how to leverage it in your favor in this article.
Your real estate bio on your About Me/Us page should NEVER be an afterthought. Check out these 10 tips on how to write a bio that connects with clients and gives you a competitive edge over your competition.