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For real estate teams who want websites for their agents – ‘subdomains’ have long been the only option – but as we all know, they’re expensive, hard to update, and worst of all, do not provide ANY of the criteria that modern consumers depend on to evaluate their options,
Here at AgentFire, we knew that it was time for a major evolution, which is why we created LeadLink— which unifies your entire team under a single, all-mighty website…
Here are the top 3 things you need to know about LeadLink
Every team member gets a distinct landing page, which automatically inherits all of the styling and content from your main team website, and then features dynamic content pulled directly from the information from their team member profile, which they can edit or add to at any time
Since each team member also gets access to their own dashboard where they can customize their landing pages, plus add their own listings, client reviews, blog posts, and more!
Each team member also gets their own unique #LeadLink, which they can add to the end of ANY URL to ensure full attribution for any resulting leads. This creates powerful incentives to use the content on your team’s website in every conversation, every email, and every buyer consultation and listing presentation!
Whether team members are driving traffic through their landing page or #LeadLinks, it all leads back to your central AgentFire team website—a brand-focused website that fully communicates your team’s unique experience, value, and skills, while positioning you as the undisputed hyperlocal authority.
In other words, a website that will win you the business 9 out of 10 times when consumers compare… and in this next generation fo real estate, they ARE comparing!
FAQ
Traditional subdomain solutions create a separate, watered-down version of your website for each agent—for example, agentname.teamwebsite.com. These sites are detached from your main team site, diluting your brand identity. While this might seem like a simple solution, it’s often expensive and fragments your team.
With LeadLink™, we take a smarter approach by giving each agent a personalized landing page directly on your main website, like teamwebsite.com/agentname. This keeps everything unified under your brand, enhances your authority, and significantly reduces costs.
Agents still get their own login to manage their landing page, allowing them to update their bio, listings, reviews, and more — all while staying connected to your centralized team website.
The purpose of LeadLink is to enable your entire team to use a SINGLE website. Team member pages are set up as landing pages on the primary team website. If one of your agents has a vanity URL they would like to use, these can be configured on their profile pages as domain masks or redirects.
However, because these pages are part of the team website, the vanity URL will only apply to the agent’s profile page. Once a visitor navigates to another page, the original main site URL will be displayed.
No, agents cannot connect their own individual CRMs. LeadLink is built to function seamlessly within a single team website, which means only one CRM can be integrated for the entire team.
However, most teams opt for ‘team plans’ through their CRM provider. With LeadLink, every agent gets full lead attribution for the content they share. For example, when an agent shares a URL or uses their unique #LeadLink hashtag (e.g., yourteamwebsite.com/buyers-guide?a=teresa), any resulting leads are automatically assigned to that agent.
Most CRMs allow for routing rules to be configured, so leads assigned to an agent through LeadLink (like Teresa in this example) will be automatically routed to the same agent within the team’s CRM. This ensures smooth integration and lead distribution while maintaining a cohesive team workflow.
With LeadLink, your agents have three powerful attribution methods:
Yes! When an agent logs into their account, they can easily edit their profile page using our Spark Editor. Here, they can update details such as contact information, bio, images, and more.
Agents can even redesign their page or add entirely new sections. However, if an agent wants to make significant design changes, we recommend reaching out to our design team for assistance. Please note that additional charges may apply for these services.
Thousands of agents and teams choose AgentFire. Take the next step—book a demo to see how we can help you stand out in your market and grow your business!
We help agents, teams, and brokerages better achieve digital success.
Sales & Support
Platform
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Company
We help agents, teams, and brokerages better achieve digital success.
Sales & Support
Platform
Results
Company
Looking to add this addon to your website? Just follow these 3 easy steps:
Want to learn more about this addon or have other questions about AgentFire? If so, book a demo!
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