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Tucked away in the stunning Blue Ridge Mountains of Northwestern North Carolina, the High Country Association of REALTORS® (HCAR) has been a proud supporter of the real estate community since 1971. This lively organization brings together real estate professionals from Alleghany, Ashe, Avery, and Watauga counties, creating a collaborative environment that encourages industry growth and ethical business practices.
HCAR’s dedication to its members shines through in the wide range of resources they offer, including access to the exclusive High Country MLS, which features comprehensive listings in the region’s most desirable areas. The association also provides valuable tools, like real-time market statistics, educational opportunities, and networking events, giving its members the power to succeed in their careers and provide top-notch service to their clients.
With a strong focus on professionalism and community involvement, HCAR works hard to promote the value of using a REALTOR® when buying or selling a home. The association’s committed staff and leadership team are always looking for ways to support their members, making sure they stay ahead of the curve in the ever-changing real estate industry in the High Country region.
What regions are covered by High Country AOR?
North Carolina, Virginia, Tennessee, South CarolinaWhat cities are covered by High Country AOR?
Asheville, NC, Johnson City, TN, Mooresville, NC, Hickory, NC, Statesville, NC, Hendersonville, NC, Morganton, NC, Shelby, NC, Lenoir, NC, Lincolnton, NC, Bristol, TN, Mount Airy, NC, Elizabethton, TN, Boone, NC, Candler, NC, Marion, NCWhat are the membership types offered by High Country AOR?
Business Affiliate Membership
Business Affiliate Membership is perfect for businesses that offer services to REALTORS®. This membership gives you access to the HCAR Member Roster for potential networking, free and discounted association events and promotions, a weekly HCAR Newsletter, and advertising opportunities through the HCAR Newsletter’s Allied Member Spotlight article.
Primary or Secondary REALTOR® Membership
Primary or Secondary REALTOR® Membership is available to licensed real estate agents who want to make HCAR their primary or secondary association. This membership includes access to the exclusive High Country MLS, real-time statistics via the HCAR Member Plus App, free membership lunches and Lunch & Learns, positive image and public awareness initiatives, access to high-quality education at discounted rates, and participation in committees and events.
MLS-Only Subscriber
The MLS-Only Subscriber membership is for REALTORS® who are members of another association in North Carolina and whose Firm/BIC is already an MLS member. This membership grants access to the exclusive High Country MLS and its tools and resources.
New Office Membership
New Office Membership is designed for brokers in charge of starting a new office. This membership includes all the benefits available to REALTOR® members, as well as additional support for setting up a new office.
Tips for creating a successful brand-focused website for the High Country AOR
When creating a website for the High Country region, it’s important to showcase the area’s unique charm and stunning mountain landscapes. Highlight the outdoor recreational opportunities and tight-knit communities that make the High Country a wonderful place to live, work, and play.
To establish your brand as a local authority, create detailed area pages that provide valuable insights into the region’s distinct neighborhoods and communities. Include information on local amenities, schools, market trends, and lifestyle features that will appeal to potential buyers and sellers. By offering this level of hyperlocal content, you’ll show off your expertise and commitment to serving the High Country market.
Keep your website visitors engaged with compelling visual content, like high-quality photos and videos that showcase the best of the High Country. Add interactive features, such as neighborhood guides and local business spotlights, to create a more immersive and informative user experience. By providing valuable resources and tools, you’ll encourage visitors to explore your website further and build a connection with your brand.
To build trust and credibility, make sure to display client testimonials and case studies that highlight your success in the High Country real estate market. Share stories of how you’ve helped clients navigate the unique challenges and opportunities of buying or selling property in the region. By showcasing your expertise and dedication to client satisfaction, you’ll stand out from competitors and attract more potential clients to your website.
So are you ready to revamp your real estate marketing strategy and dominate your hyperlocal area? Our team of experts will show you how. Book in a demo below for a free 30-minute tour of AgentFire.
