Houston Realtors Information Service

The Houston Realtors Information Service, also known as HAR, is the go-to resource for real estate professionals and consumers in the Greater Houston area. As the second largest local association/board of REALTORS® in the United States, HAR serves over 45,000 members involved in every aspect of the industry, including residential and commercial sales, leasing, appraisal, property management, and counseling.

HAR’s cutting-edge, web-based Multiple Listing Service (MLS) system gives access to more than 42,000 properties online, as well as archived information on thousands of properties sold in the past six years and current public records for Harris and surrounding counties. This powerful tool helps real estate professionals meet the diverse needs of their clients in one of the nation’s most exciting housing markets.

With an average of more than 58 million page views per month and 80,000 daily visitor sessions, HAR.com is the top resource for potential homebuyers looking for information about listings and personal REALTOR® websites. The site’s extensive marketing efforts, including billboards, newspaper ads, press releases, and guest columns, highlight the value that Realtors bring to each transaction, making HAR a trusted name in the Houston real estate community.

What regions are covered by Houston Realtors Information Service?

Texas

What cities are covered by Houston Realtors Information Service?

Houston, TX, Katy, TX, Conroe, TX, Spring, TX, Richmond, TX, Humble, TX, Cypress, TX, Montgomery, TX, Galveston, TX, Tomball, TX, Baytown, TX, Magnolia, TX, Sugar Land, TX, Cleveland, TX, Huntsville, TX, The Woodlands, TX, Willis, TX, Missouri City, TX

What are the membership types offered by Houston Realtors Information Service?

REALTOR – AR/DR (Additional / Designated Realtor)

This membership type involves annual dues to HAR, TAR (Texas Association of Realtors), and NAR (National Association of Realtors). Fees vary monthly, starting at $485 in January and decreasing to $113.75 in December.

Secondary REALTOR – RN/ARN (Non-Residential / Additional Non-Residential)

Secondary REALTOR membership includes HAR dues only, starting at $132 in January and decreasing monthly throughout the year.

Salesperson – SP

The Salesperson membership requires consistent dues of $405 each month throughout the year.

AFFILIATE – AFF

Affiliate membership involves annual dues to HAR and TAR, starting at $249 in January and decreasing monthly to $20.75 in December.

Additional AFFILIATE – AAF

Similar to the primary Affiliate membership, Additional Affiliate fees mirror those of the primary membership, starting at $132 in January and decreasing monthly.

Tips for creating a successful brand-focused website for the Houston Realtors Information Service

In the exciting and competitive Houston real estate market, having a strong online presence is key for agents and teams who want to stand out. A well-designed, brand-focused website can show off what makes you unique, highlight your expertise in specific neighborhoods, and provide valuable resources for potential clients.

To create a successful website for the Houston market, start by identifying your target audience and the specific areas you specialize in. Create detailed neighborhood guides that offer insider insights, showcase local amenities, and feature the latest property listings. For example, if you focus on the lively downtown Houston area, make a dedicated page that highlights the best restaurants, entertainment venues, and cultural attractions, while also providing market statistics and trends.

Use the power of social proof by prominently displaying client testimonials, case studies, and awards on your website. Houston homebuyers and sellers want to work with agents they can trust, so showing off your success stories and satisfied clients can help build credibility and set you apart from the competition.

In a city as diverse as Houston, it’s important to show your understanding of the unique needs and preferences of different buyer and seller segments. Create targeted content and resources for first-time homebuyers, luxury clients, investors, or those relocating to the area. By providing valuable information tailored to their specific needs, you’ll establish yourself as a knowledgeable and trustworthy resource.

Lastly, make sure your website is optimized for mobile devices and offers a seamless user experience. With more and more people accessing the internet on their smartphones and tablets, a mobile-friendly website is no longer optional—it’s a must-have. Include clear calls-to-action, easy-to-use navigation, and engaging visuals to keep visitors on your site and encourage them to take the next step in their real estate journey.

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