MI Real Source

MI Real Source, also known as MiRealSource, is the largest broker-owned multiple listing service (MLS) in Michigan. Founded in 1921, MI Real Source has been giving real estate professionals the tools and education they need to succeed in the ever-changing real estate industry. With a focus on innovation and delivering the most accurate data, MI Real Source has become a vital resource for REALTORS® across the state.

As a participant in the Great Lakes Repository (GLR), the most successful data-sharing operation in Michigan, MI Real Source offers its members access to a wealth of statistics from tax records and multiple MLS’s in the state. This comprehensive data coverage lets real estate professionals give their clients the most up-to-date and accurate information, leading to better service and more successful transactions.

MI Real Source’s mission is simple: to provide top-notch education for REALTORS®, to offer the most innovative technology available, and to deliver the most accurate data. By focusing on these key areas, MI Real Source helps its members excel in their careers and better serve their clients. With a user-friendly web-based platform and a dedicated support team, MI Real Source makes sure its members have the resources they need to thrive in the competitive real estate market.

What regions are covered by MI Real Source?

Illinois, Ohio, Michigan, Indiana, Wisconsin, Minnesota

What cities are covered by MI Real Source?

Detroit, MI, Grand Rapids, MI, Toledo, OH, Ann Arbor, MI, Kalamazoo, MI, Lansing, MI, South Bend, IN, Warren, MI, Flint, MI, Sterling Heights, MI, Muskegon, MI, Saginaw, MI, Dearborn, MI, Ypsilanti, MI, Rochester, MI, Jackson, MI

What are the membership types offered by MI Real Source?

RESO & MiRealSource Charter Membership

MiRealSource has been a Charter Member of the Real Estate Standards Organization (RESO) since 2012. This membership shows MiRealSource’s commitment to standardized data fields and management practices as required by the National Association of Realtors (NAR). Benefits include supporting standardized data, receiving and providing feedback to RESO, and helping with data sharing among multiple platforms.

VIP Membership

The VIP Membership gives MiRealSource members access to exclusive discounts and benefits from various partner businesses. Members receive a VIP membership card which can be shown for discounts at designated businesses or used for online ordering. Benefits include discounts on products and services from HouseSetter, Microsoft Store, Office Max, Biggby Coffee, Cellular Supply Inc, and InsideOut Technology Services.

REALTOR® Association Freedom of Choice

MiRealSource offers the freedom for members to choose their preferred REALTOR® Association while keeping full access to the MLS platform (Paragon). As a Broker-Owned MLS, MiRealSource provides stability and a long-standing governance model. Members can belong to any REALTOR® Association in Michigan without penalties or secondary memberships, and have access to the most data in the state, tools, documents, education, and on-boarding support for new agents and offices.

Homesnap Premium Membership

Exclusive to MiRealSource members, Homesnap Premium offers deep-linking integrations between Paragon and the Homesnap Pro App. Features include listing maintenance from the Homesnap App to Paragon, access to Paragon’s saved searches and listing carts, ability to edit listings, and a quick action link to property in Homesnap on Paragon’s property reports.

Tips for creating a successful brand-focused website for the MI Real Source

When creating a website for the MI Real Source MLS, it’s important to focus on showcasing your unique identity and establishing yourself as the go-to expert in your hyperlocal market. With the diverse range of cities and regions covered by MI Real Source, from busy urban centers like Detroit and Grand Rapids to delightful smaller cities like Ann Arbor and Kalamazoo, there are plenty of opportunities to create targeted, engaging content that connects with your audience.

Start by developing detailed area guides for the cities and neighborhoods you specialize in. These guides should not only highlight the key features and attractions of each area but also provide valuable insights into the local real estate market. Include relevant data from MI Real Source, such as recent sales statistics, demographic information, and market trends, to show your expertise and help potential clients make informed decisions.

To further improve your website’s user experience, think about adding interactive features like custom search pages tailored to specific lifestyles or property types. For example, create a search page dedicated to waterfront homes in Muskegon or historic properties in Detroit. By anticipating your clients’ needs and giving them targeted, user-friendly tools, you’ll set yourself apart from the competition and encourage visitors to engage with your website.

Along with showcasing your local expertise, be sure to use the power of social proof throughout your website. Highlight testimonials from happy clients, feature case studies of successful transactions, and share your achievements and awards. By demonstrating your track record of success and the value you bring to your clients, you’ll build trust and credibility with potential leads.

Finally, don’t forget to optimize your website for search engines and mobile devices. With more and more people using their smartphones to search for homes and connect with real estate professionals, it’s important that your website is responsive, fast-loading, and easy to navigate on any device. By prioritizing user experience and implementing a strong SEO strategy, you’ll increase your visibility in search results and attract more qualified leads to your website.

So are you ready to revamp your real estate marketing strategy and dominate your hyperlocal area? Our team of experts will show you how. Book in a demo below for a free 30-minute tour of AgentFire.