Realtors Association of Southern MN

The Realtors Association of Southern MN (RASM) is a key organization for real estate professionals in the thriving Southern Minnesota region. Founded in 1947, RASM is committed to helping its members conduct business successfully, cooperatively, competently, and profitably. With over 325 Members, 50 Affiliate Members, and more than 380 MLS subscribers, RASM is a driving force in the local real estate industry.

RASM serves a wide range of communities across 10 counties in Southern Minnesota, including Blue Earth, Faribault, Nicollet, Brown, Watonwan, Jackson, Cottonwood, Redwood, LeSueur, and Martin. The association is dedicated to the professional growth of its members, offering a variety of continuing education opportunities covering a broad range of topics.

As a member of RASM, you’ll have access to a wealth of resources at the local, state, and national levels. From advanced tools like MLS Advantage, Realtors Property Resource (RPR), and Form Simplicity Ultimate Edition to exclusive discounts on affiliate services and access to the REALTOR® Benefits Program, RASM gives its members the tools they need to succeed in today’s competitive market.

What regions are covered by Realtors Association of Southern MN?

Wisconsin, Minnesota, Iowa

What cities are covered by Realtors Association of Southern MN?

Minneapolis, MN, Rochester, MN, Mankato, MN, Burnsville, MN, Eden Prairie, MN, Lakeville, MN, Shakopee, MN, Prior Lake, MN, Chaska, MN, Savage, MN, Faribault, MN, Austin, MN, Owatonna, MN, Northfield, MN, Albert Lea, MN, Hutchinson, MN

What are the membership types offered by Realtors Association of Southern MN?

Primary Membership

This membership is for individuals who want to become primary members of the REALTOR® Association of Southern Minnesota. Applicants must fill out the Primary Membership Application and submit it along with the required payment.

Secondary Membership

Secondary Membership is for individuals who are already primary members of another REALTOR® association and wish to join the REALTOR® Association of Southern Minnesota as secondary members. A Secondary Membership Application must be completed and submitted with payment.

Primary Affiliate Membership

Primary Affiliate Membership is designed for businesses or individuals who are not engaged in the real estate profession but have interests in the real estate industry and the association. The Primary Affiliate Application must be filled out and submitted with payment.

Add-on Affiliate Membership

Add-on Affiliate Membership is for additional staff members of a primary affiliate member’s organization. The Add-on Affiliate Application must be completed and submitted along with payment.

Supra eKey User Membership

Supra eKey User Membership is for individuals who need access to the Supra eKey system, which is used for accessing lockboxes on listed properties. The Supra eKey User Application must be filled out and submitted with payment.

MLS Company Membership

MLS Company Membership is for companies that want access to the Multiple Listing Service (MLS) provided by the REALTOR® Association of Southern Minnesota. The MLS Company Application must be completed and submitted with payment.

MLS-Only Membership

MLS-Only Membership is for individuals or companies that only require access to the MLS and are not interested in the other membership benefits. The MLS-Only Member Application must be filled out and submitted with payment.

Unlicensed Support Staff Membership

Unlicensed Support Staff Membership is for support staff who work for a REALTOR® member but are not themselves licensed agents. The Unlicensed Support Staff Application must be completed and submitted with payment.

Tips for creating a successful brand-focused website for the Realtors Association of Southern MN

When creating a website for the Realtors Association of Southern MN, it’s important to focus on showcasing the unique value proposition of the agents and teams in the area. The Southern Minnesota region is known for its thriving communities, diverse landscapes, and strong real estate market, so highlighting these aspects can help attract potential clients and establish your brand as a local authority.

To create a successful brand-focused website, start by developing comprehensive area pages that showcase the best of each community. Include information on local attractions, schools, demographics, and real estate market trends. By providing valuable insights and resources, you’ll show your expertise and commitment to serving the needs of your clients.

Why not create a blog that highlights the lifestyle and unique features of the Southern Minnesota region? Share stories about local events, businesses, and community initiatives to give potential clients a sense of what it’s like to live in the area. You can also use your blog to provide helpful tips and advice for buyers and sellers, further establishing your brand as a trusted resource.

When it comes to user experience, make sure your website is easy to navigate and mobile-friendly. Use clear calls-to-action throughout the site to guide visitors towards contacting you or learning more about your services. Consider incorporating interactive features like home value calculators or mortgage calculators to provide additional value to your visitors.

And don’t forget to showcase your team’s unique strengths and expertise. Include detailed agent bios that highlight each team member’s background, experience, and specialties. Share testimonials and case studies that demonstrate your track record of success and commitment to client satisfaction. By putting your team’s unique value proposition front and center, you’ll help potential clients understand why they should choose to work with you over other agents in the area.

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