Real Estate TikTok Ideas that Will Get You Deals (Live Examples)

The video app known for silly videos of teenagers dancing to choreographed routines, is in fact much more than that. TikTok is the second biggest app in consumer spending and 89% of adults in the US recognized the TikTok brand. Plus, 37% of TikTok users have a disposable income of over $100,000. As a real estate agent, there is boundless potential for you to expand your brand on TikTok. 

Why Use TikTok to Market Your Real Estate Business?

Turns out, real estate content is one of the most popular types of content on TikTok, next to home improvement and DIYs. According to biteable.com, real estate listings with videos receive 403% more inquiries than listings without videos. This means that creating videos is a mandatory task if you want to reach as many viable clients as possible – and TikTok videos are highly accessible.

Create a stable foundation for your overall marketing plan with your AgentFire website. Our websites feature all of the newest and most relevant tools and integrations for leading real estate agents. Chat with one of our expert web designers during a free 30-minute demo. 

TikTok Tools to Take Advantage Of 

The TikTok Algorithm and the For You Page

One of the many reasons TikTok is a unique platform for real estate success is because its algorithm gives users an equal opportunity to go viral. TikTok typically promotes content that’s similar to content that has already been successful on the platform. So if you hop on to a trend while it’s hot, your ability to go viral is exponentially higher than on any other social network. This means that your videos will pop up on users’ “For You” page: the discovery page that suggests videos to users based on their interests. 

The way TikTok decides which videos to push to viewers is also different from other networks; it doesn’t only consider which videos you click into – as some may think. According to the Wallstreet Journal, research found that videos, where the viewers pause or watch them more than once, were used to gauge what users were interested in and what the algorithm will show them more of. 

For this reason, we suggest that real estate agents create videos that are just a tad longer than average. We’re talking 15-20 second videos, as opposed to 3 – 8 seconds. You don’t want to push this limit too far and create content that doesn’t flow nicely on the TikTok interface. However, video content that is a tad longer than usual requires viewers to watch them for less time (relative to video length) in order for the videos to be featured on the For You page. 

TikTok Challenges

Don’t cringe – but you should get involved in some challenges and trends. We’d love to tell you that it’s not necessary, but this is a social network, after all. To be successful on TikTok, you have to engage with what is already happening on the app. While we may not all be super comfortable in front of the camera, remember that this is also about having fun and expressing yourself. 

When searching for a TikTok trend or challenge to hop on, look for ones that you genuinely enjoy and can execute somewhat easily. Choose trends that suit your personality and audience needs, then – don’t hold back. Any trends you participate in need to be hot the day that you post them. Posting about old trends will likely lead to viewless videos and a waste of time. 

Music

Formerly known as musical.ly, music and audio is a key element of creating leading content on TikTok. Not only is music a great way to grab attention and inject energy into your TikToks, but it’s also a great way to keep your content entertaining if you don’t want to appear on camera. Put your content into text blocks with images in sync with the music, and there you have it!

When it comes to content details, keep note of the audios and dances you enjoy, and think about how you could tweak the trend to fit your real estate goals. 

Hashtags

If you have a good understanding of how to use hashtags on Instagram, you will easily adapt to hashtags on TikTok. One of the most important things to remember about hashtags is that when you use a hashtag for a post, you are essentially competing against other people using the same hashtag. Make sure your post visually stands out and provides as much informative content as possible. 

Not sure where to find the best hashtags for your post? To find popular and relevant TikTok real estate hashtags in the real estate industry now, browse the “Discover” page within the app and search for related topics. 

Three main hashtag categories you should try to address are:

1. Broad hashtags
2. Niche-specific Hashtags
3. Trending hashtags

To make posting faster and easier, we suggest keeping a list of 8-10 hashtags within each of these categories that you can refer back to. For example, a real estate broker posting about an open house in their area may use the broad hashtag such as #virtualtour, a niche-specific hashtags such as #Brooklynrealty, and a trending hashtag such as a popular song being used on the app. 

Curious about other ways you can connect with your hyperlocal niche? AgentFire offers tons of addons and integrations that get you closer to your desired audience. 

Sharing Your TikTok Content

Whether or not you have a TikTok account, chances are that you’ve seen a TikTok video. TikTok videos are designed to be easy to share and made in a format that is compatible with web browsers and many other social media platforms such as Instagram, WhatsApp, Messenger and more – without even having access to an account!

Here are a few ideas for your first TikTok video:

• What a Friday night is like in {hyperlocal area}
• What {set amount} can buy you in {hyperlocal area}
• Top three hidden/undiscovered/underrated places in {hyperlocal area}
• Luxury home tours
• How much I make as a real estate agent

Real Estate Agents Who are Owning TikTok Right Now

Leave it to savvy real estate agents to make thousands of dollars off of 10-second videos. The agents below know exactly how to provide value-packed content and turn videos views into signed deals.

Victor Chan

We spoke with leading agent, Victor Chan, about how he hiked his follower count to over 98,000 within a few months.

@victortkchan How to qualify for MORE 🏡!#realestate #loan #finance #torontorealestate ♬ Blade Runner 2049 – Synthwave Goose

“What TikTok is, is a customer engagement-focused app. Even if you have zero followers, doesn’t mean that your videos can’t go viral ”, said Victor. With to-the-point videos, packed full of tangible real estate info, Victor has solidified himself as one of the most popular agents on the platform.

However, virality doesn’t automatically produce an active client list. When it comes to differentiating between hot leads and trolls, Victor has some advice.

“One of the main things to get quality leads is creating a funnel(…)with marketing, even in general, it’s understanding how your funnel works. You get your leads and then you point them to a sign-in page(…)that will sift out people already. But there’s no harm in answering questions from other people as well. ”

On a global app such as TikTok, it’s likely that videos will gain views from people all over the world. While we encourage you to zero in on our hyperlocal area, engaging with all of your curious viewers can significantly elevate your image as a real estate expert. And when it comes to those hot leads, be sure to have a clickable funnel in place.

Other Real Estate Agents Worth a Follow:

@Tatlondono

@tatlondono #duet with @steeviesoucie Anyone can make money off this side hustle 🤑 #realestate #realestateagent #sidehustle #money ♬ This to this – Hisokaswildcard💀🔪🖤⛓🛹

Tat Londono is the epitome of a high-energy, quick-tips, TikTok sensation. Her content spans across every facet of the real estate and housing industry from buying and investing tips to how to become a real estate agent. Acting as both real estate coach and luxury agent, is Tat’s forte.

@Glenndabaker 

@glenndabaker And that listing sold and closed over list price with multiple offers. #GlenndaBaker #RealEstate #AtlantaRealEstate #MichaelJordan #RealEstateTikTok ♬ original sound – Glennda Baker

Glennda Baker is the perfect example of how being yourself is always the route to success. Her TikToks are serene and often feature a storytime with an informative message at the end. With a whopping 582, 000 followers, Glennda knows how to strike the balance between authenticity and self-promotion.

With the information provided, you are totally ready for your TikTok debut.

Before you hop on camera, here are a few helpful tidbits:

Do

• Use Youtube or Zillow Videos you’ve previously created, cut them up, edit them and turn them into TikToks.
• Save your new leads in your CRM.

Don’t

• Choose a username completely different from your other platforms. It will be difficult for your audience to find you.
• Become obsessed with going viral.
• Feel the need to always think of completely different ideas for TikToks. Instead, make variations of a successful video format. For example, ” How much does a townhouse cost in (insert hyperlocal area)?”.

Wrapping Up

You don’t need to be a professional dancer or makeup artist to see results on TikTok. Real estate agents are drastically transforming their businesses by making content that connects with curious viewers and potential clients. Remember: value and authenticity are key. With the tips above, you jump into TikTok with confidence.

Now, have fun!