YouTube is the perfect platform to share your knowledge and connect with the right viewers – and the top real estate producers know this.

There are amazing channels on that platform that offer invaluable tips and tricks for agents. Whether you are a real estate pro or a just starting out, the following channels will help you stay up to date on how to win in the real estate industry.

These days it seems like every real estate agent wants to be a YouTuber or influencer – and that’s not a bad thing! Some of the highest-selling real estate agents offer impactful, career-changing information for free, right at your fingertips. It’s just a matter of finding the right content from trustworthy professionals.

Videos in Your Niche

First and foremost, make sure the channel targets the kind of audience you want to reach. For example, if you’re looking to target millennials, you wouldn’t want to subscribe to a channel that is geared toward baby boomers.

You also want to make sure the channel is reliable and trustworthy. Reputable channels will have consistent posting schedules, be active in the comments section, and respond to any questions their audience may have.

Below we’ve put together the leading real estate YouTubers in several categories:

• Digital Marketing
• New Agents and Career Building
• Coaching and Training
• Home Tours
• Lead Generation Experts

Check them out!

Digital Marketing

Tom Ferry

We have to talk about the king of digital real estate marketing, Tom Ferry. Tom is one of the most highly sought-after real estate marketing experts whose career has taken him all over the world. He tackles every topic within real estate marketing, from mindset tips on Mindset Monday to actionable steps you can take to build a new digital marketing plan or campaign. 

We recently worked with Tom on an all-encompassing, info-packed Digital Success Masterclass. In this class, you’ll learn how to identify and take advantage of the best modern real estate website opportunities on multiple platforms. 

To learn more about the tools we’ve mentioned in the class, book a free 30-min demo with one of our awesome web designers. 

Epic Real Estate Investing

This is one of the real estate YouTube channels that offers more more than it leads on. Get housing market updates, plan financing and retire early with a full real estate career.

Leader of Epic Investing, Matt Theriault has spent years investing in creative income using real estate and showing others how to do it. His YouTube channel helps the average real estate professional create a better life through his real estate tips. This is the channel for you if you are looking to escape the “rat race” and reach financial independence with through real estate.

Mike Sherrard

If you’ve ever googled “real estate digital marketing” on YouTube, chances are that Mike’s videos have popped up. Mike Sherrard is a Calgary agent who has made an online brand for himself by delivering timely posts about social media and content marketing for real estate. His expertise also includes video production, video editing, business coaching, lead generation, and YouTube optimization.

Katie Lance

A familiar face on the real estate conference circuit, Katie lance shares her successes and failures to show agents how to crush it on social media. If you are looking for detailed advice, check out her channel or a recording of one of her speaking events. Katie has been in the real estate marketing game for years and has mounds of great advice to bestow.

Haley Ingram (Coffee & Contracts)

The creator behind the prominent and popular, coffee and Contracts blog, Haley Ingram shares some of her top social media success stories and advice on her YouTube channel. You can look forward to graphic design ideas and how-tos, Instagram, hacks and more along those lines.

Stefanie Lugo

Stefanie Lugo is one of the few online real estate experts who has dedicated her entire account to one precise focus: teaching agents how to “gain an unfair share of attention and attract their dream clients”. She is a successful agent who found her success in the Scottsdale, Arizona market. Stefanie regularly updates her YouTube account with digestible quick tips in the social media marketing space. Occasionally, she explores general lead generation strategy.

Jordan Platten

Jordan Platten isn’t just a real estate expert. His entrepreneurial advice applies to agents, brokers, and anyone looking to get ahead in their business. Jordan’s brand is centred around digital marketing and success coaching. Although he runs a paid program, he dishes out equally useful bits of advice on his YouTube channel for free. Jordan has a systematic and clearly outlined approach to marketing. In the video above, he demonstrates this process in a step-by-step guide covering everything from righting a job description, self reflection and sharing your ad.

New Agents and Career Building

Graham Stephan

Graham Stephan has long been once of the most well-known faces on YouTube within and outside of real estate. He began his career at 18 and became a millionaire less than 10 years later. Graham gained much of his wealth from buying, renting, and managing properties as well as being a real estate agent. Check out his channel if you are curious about diverse ways to build your career as a real estate professional, advice for entrepreneurs, information about early retirement, and passive income tips – all with a touch of humor.

Jennifer Bergman

Jennifer Bergman is a fairly new real estate agent in Colorado who started her YouTube channel to show real estate students how to practice and prepare for their real estate exams. She started her career as a professional marathon runner and transitioned to real estate only a few years ago. Jennifer passed both of her initial real estate exams with flying colors and now teaches others how to do the same.

Chastin J Miles

Want to know more about the day-to-day life of building a real estate agent? Chastin’s channel shows viewers what it takes to grow a real estate business over time and so that they can follow along as he navigates the way. The great part is that viewers get a first hand peek into his failures and successes as they happen so that you can avoid the same mistakes and apply the handy advice.

Loida Velasquez

Loida Velasquez is a leading real estate agent in the California and Florida area. Her YouTube channel is an awesome resource for agents just starting, looking to get into the industry, or even trying out a new niche. Loida gives practical advice on a variety of topics from how to stand out in 2024 to how to start working with real estate investors. Much of her content is taken from a personal perspective and Loida even takes her audience on tours of her listings to show how she works in her -day-to-day life. For agents looking for a virtual mentor, give Lioda a follow.

Kyle Handy 

Kyle Handy began his real estate career in search of financial freedom and freedom of time. Now, he shows agents how to achieve the same and escape the paycheque to paycheque rat race. Based in San Antonio, Texas, Kyle has become a well-known real estate influencer across the world who gains tons of traffic with his blog and YouTube videos. In his own words, Kyle has built his career around “creating value and doing it online”. Expect to find topics covering everything from farming to open house tips and hiring advice. 

Vayna Jerabek

Team lead and broker, Vayna Jerabek uses her YouTube channel to share information on working with investors and residential buyers and sellers. Some of her most popular videos are centred around increasing your individual income and bumping up your career. You’ll also find licensing tips and lifestyle advice made to get you in the mindset of a leading, successful agent. 

Carys Eccleshall

Although she’s fairly new to YouTube, Carrys Eccleshall knows exactly what real estate agents are looking for in a real estate YouTuber. This Palm Beach agent focuses on the lifestyle of real estate agents and day-to-day tips. For example, Carys breaks down complicated real estate terms and provides updated market information in her hyperlocal area.

Coaching and Training

Kevin Ward

Kevin Ward is the leader of Yes Masters, a well-known real estate coaching program that trains thousands of agents every year. From a shy agent to a national speaker, Kevin is an example of how to build confidence in the industry. On YouTube, he dives deep into a wide range of real estate topics in online courses and recordings of live events. Kevin gives a behind-the-scenes look at his life as an entrepreneur and trainer, all while sharing his professional knowledge.

Brandon Mulrenin

Brandon, the founder and CEO of reverse selling has dedicated his life to real estate agent coaching using his signature Reverse Selling method. Brandon’s goal is to guide real estate agents to achieve their highest goals by building a lead-based business. His coaching plan focuses on high-value service to clients and his channel will reveal the best real estate strategies and sales skill to generate new listings on a regular basis.

Bryan Casella

Bryan Casella is a well-known real estate coach and influencer in California. With his colleague, Loida, Bryan produces straightforward, real estate advice meant to be put to practice. Many of Bryans videos follow the format of a mini-coaching session where he shares his point of view as an expert.

Jimmy Burgess

Long-form videos and deep dives are Jimmy Burgess’ speciality. This YouTube channel is packed with webinars and in-depth conversations that break down each topic into theory and practice. As the CEO of Berkshire Hathaway HomeServices Beach Properties of Florida, Jimmy has a ton of successful real estate contacts who often come on his channel to share their own point of view. If you’re not ready to dedicate an hour and a half to a YouTube video, you can catch the same content on Jimmy’s podcast.

Buffini and Company

Brian Buffini started Buffini and Company nearly 25 years ago when he immigrated from Dublin to San Diego, California. Now his ‘Brian Buffini’ podcast reaches over a million listeners a year. You can catch the recordings of this podcast on the Buffini and Company YouTube Channel. Brian and his professional or celebrity guests, dive into the mindset of success and give insight into timely topics such as market shifts.

Real Estate Rookie

The Real Estate Rookie knows how to balance expertise with beginner-friendly content. Their videos show viewers how to asses and fund products as well as simply complex topics within the industry. Their interviews reveal the keys to success by those who have made it to the top of the market. This channel is a great starting place for anyone who is interested in learning about the industry through and through.

BiggerPockets

You may already be familiar with the Bigger Pockets Blog, but have you checked out their YouTube channel? Bigger Pockets provides the same comprehensive resources and information through video. Their hundreds of videos touch on topics such as real estate investment properties, navigating a bidding war, among others. BiggerPockets also frequently partners up with industry experts to give their videos a rich and unique perspective.

Home Tours

Jason Matouk

This Florida agent, Jason Matouk, prefers to keep his online identity minimal and put the focus on his incredible listings. Check out his channel for filming and staging ideas.

360 Home Tours

360 home tours is a cinematic and marketing company that films some of the most impressive home tour videos online right now. If you’re not sure how to approach your next virtual viewing, take some tips from their tours.

Architectural Digest

Architectural digest is an industry staple when it comes to real estate and interior design trends. The AD YouTube channel is where you’ll find out what industry trends your clients are looking for and expecting in their future property. Their most popular series, Open Door, gives viewers an up close look at the homes of prominent celebrities and creatives. 

Kirsten Dirksen

Looking for real estate content that will grab your audience’s attention quickly and keep it? Kirsten Dirksen can help you with that. She shares everything from one-of-a-kind homes, including tiny Manhattan apartments to cottages out west. Her most popular videos get millions of views and can be great resources for your own video ideas.

Lead Generation Experts 

Eric Beer

Eric Beer knows a thing or two about lead generation. After 17 years of studying lead generation in his own businesses, Eric teaches other entrepreneurs how to get their message out to the world with the exact lead generation tactics that helped him. Visit his channel if you’d like to scale your business and get more leads quickly (on and offline). 

AgentFire websites are built to pull-in online leads and keep them organized in your CRM. Take a look at our client websites or check out our unique marketing tools to find out how to take your real estate business to the next level.

Jason Wardrop

Jason Wardrop describes himself as an “entrepreneur with a knack for building businesses from  “scratch”. He’s spent over $1 million dollars on Facebook and Google ADs for his business and now shares what he’s learned with his subscribers. Jason’s YouTube content focuses on paid strategies such as paid ads and building your professional website.

Eric B Preston

Eric B Preston is the owner and face of Agent Launch, an agency that specializes in building client acquisition systems for realtors. His overall brand philosophy emphasizes the importance of owning your own lead systems and strategies, as well as driving automation to lessen your workload. Eric’s YouTube channel covers the details of generating seller leads using paid ads and marketing funnels.

LeAnn Henri

You can classify LeAnn Henri as an example of a high-level millennial content creator – she shares everything online, but not without value. LeAnn is open about everything form losing real estate deals to how she celebrates her successes and manages different areas of her life. If you’re navigating the ups and downs of real estate or looking for some support, give her channel a try.

In Conclusion…

There’s an overwhelming amount of real estate information on Youtube. If you’re familiar with the industry’s leading YouTube influencers, you can be sure to keep up with the latest industry trends and shifts.

Take a look at some of the YouTubers above and hit subscribe on the ones you like most. Even when you’re not looking for real estate content, it will always be at your fingertips on your Youtube feed.

If you want more in-depth articles, tactics, strategies, and advice – subscribe to our newsletter. And if you want to dominate your hyperlocal real estate market, check out AgentFire’s Web Designs, #1 rated for several years in a row.