Virtual Staging Real Estate: How to Boost Sales and Growth

Real estate is a constantly evolving field, and if you want to continue to grow your business, you need to evolve, too. You should constantly add new tools and strategies to your real estate marketing arsenal to remain competitive.

Virtual staging in real estate has taken off in recent years (partly because you couldn’t look at homes in person for a portion of 2020), and many buyers now see it as a necessity rather than a nice-to-have during the home-buying process.

@bellastaging See how our interior designers used virtual staging to help our clients sell their properties. Do you like the design? #virtualstaging #interiordesign #homedecor #homemakeover #realestateagent ♬ Aesthetic – Tollan Kim

In this post, we’ll look at the various benefits of virtual staging compared to more traditional methods, along with how flexibility and speed in virtual staging can effectively meet your buyers’ needs while offering creative opportunities for presenting properties attractively.

If you use virtual staging correctly, you’ll likely see faster offers, higher selling prices, and happier clients, so stick around and learn how to use this new marketing tactic to grow your business.

The Rise of Virtual Staging in Real Estate

It’s pretty simple to understand why virtual staging is becoming incredibly popular for real estate agents; it’s cost-effective, fast, and much easier than traditional staging. With virtual staging, you can transform an empty room into anything you want and create customized renderings based on a specific buyer’s preferences or lifestyle.

According to a National Association of Realtors report, 77% of buyer’s agents said that virtually staged photos helped their clients visualize the property better than an empty room would have done.

Advantages Over Traditional Physical Staging

💵 Cost-effective: Virtual staging is significantly cheaper than traditional staging since it only involves special editing software.

🚀 Faster turnaround time: By using specialized virtual staging software, you can see final staged photos in hours – much quicker than traditional staging methods.

⏱️ More time spent on your site: When you have virtually staged photos – or, even better, a virtual tour on your real estate site – potential buyers stick around for longer, making it more likely that they’ll convert into a qualified lead.

Flexibility and Speed with Virtual Staging

Virtual staging is a game-changer for real estate agents who want to showcase properties online quickly. With just a few clicks, you can transform spaces digitally based on buyer preferences, making it easier for them to picture themselves in their dream home.

Quick Transformations Based on Buyer Preferences

With virtual staging software, you can make quick adjustments according to your client’s desires without physically moving furniture or spending time redecorating an empty room. Virtual renderings save time and showcase the home’s potential in various ways, increasing its appeal among a diverse group of prospective buyers.

Creative Opportunities in Presenting Properties

Virtual staging gives real estate agents much more creative freedom when presenting properties online. You can experiment with different styles and layouts to find the one that best highlights property features that appeal to your target buyer.

🛋️ Living Room: Agents can create multiple versions of virtually staged living rooms featuring different color schemes, furniture styles, or artwork selections tailored for each prospective buyer.

🍳 Kitchen: A virtually staged kitchen lets you showcase modern appliances or demonstrate how an open-concept layout would look after extensive renovations.

🖥️ Home Office: With the increasing demand for remote workspaces, agents can virtually stage a room as a home office to help potential buyers envision their ideal workspace.

By offering more customized options, real estate professionals increase the chances of closing deals and stand out from competitors relying solely on traditional staging methods. Virtual staging is also an excellent tool for those in the luxury market, where properties often require more elaborate and completely realistic presentations to attract high-end buyers.

Key Takeaway: Virtual staging is a game-changer for real estate agents, offering flexibility and speed in showcasing properties online. With virtual staging software, agents can make quick adjustments based on buyer preferences without physically moving furniture or redecorating an empty room. This cost-effective alternative to traditional staging allows for more creative opportunities in presenting properties and appeals to buyers by helping them visualize themselves in the space.

“I was looking for something different when it came to designing a website for my real estate business. Previously, I worked with another company to design a sleek website but, honestly, it was mostly just for looks and lacked a lot of functionality that I felt was necessary to offer value to my site visitor. I found that functionality with AgentFire. My designer, Jack, went above and beyond to work with me and bring my idea into existence..while improving it along the way!” – AgentFire Customer, Jonathan Balog

Boosting Sales through Virtually Staged Homes

Studies show that well-staged homes (even if done virtually) generate much buyer interest and raise selling prices. In a 2018 survey about home staging, 68% of effectively staged homes sold for 9% higher than other listings.

Increased Buyer Interest from Virtually Staged Properties

Virtually staged homes provide a more engaging experience for potential buyers, allowing them to visualize the home’s potential more quickly. If you have images tailored to suit prospective buyers’ preferences, it will be easier for them to imagine themselves living in the property.

As a result, real estate agents can expect more inquiries and showings when using virtual staging techniques compared to relying solely on empty room photos.

Even better, with the rise of rapid home offers, sight unseen, nearly 50% of potential buyers have said that they would buy a home based solely on a virtual tour.

Higher Selling Prices Due To Effective Presentation

A well-presented property is likely to attract higher offers from interested parties. Virtual staging helps showcase a home’s best features while minimizing flaws or imperfections in physical furniture arrangements. By presenting each space as realistic and visually appealing, agents can generate lots of demand among potential buyers willing to pay top dollar for their dream home.

Tips For Maximizing The Impact Of Virtual Staging:

📸 Select high-quality images: Ensure your virtually staged photos are clear, well-lit, and showcase the property in its best light.

🎯 Target your audience: Tailor the virtual staging to appeal to your target market. Opt for upscale items and decor that embody the luxurious lifestyle potential buyers seek if you’re selling a high-end property.

🏡 Create versatile spaces: Consider virtually staging rooms with multiple purposes – such as turning an empty room into a home office and a guest bedroom – so buyers can see the potential flexibility of the space.

🌐 Promote virtually staged homes online: Share your professionally produced images on social media platforms like Facebook or Instagram and real estate websites like Zillow or Realtor.com. Doing so will increase exposure and attract more potential buyers to view your listings.

Virtual staging is a cost-effective way to prepare properties for sale while generating more buyer interest and higher selling prices. By offering visually appealing spaces explicitly tailored to prospective buyers’ preferences, you’ll be better equipped to close deals faster at higher prices than ever before.

Key Takeaway: Virtual staging can boost sales figures in real estate by generating more buyer interest and raising selling prices. Virtually staged homes provide a more engaging experience for potential buyers, allowing them to visualize the home’s potential easily. To maximize the impact of virtual staging, select high-quality images, tailor the virtual staging to appeal to your target market, create versatile spaces, and promote virtually staged homes online.

Affordable Options for Virtual Staging Services

A wealth of virtual staging solutions are available to real estate professionals, both cheaper do-it-yourself options and more customized premium solutions. Below are a few options that might work for your team, depending on your overall objectives and budget.

Styldod: Easy Uploading and Design Selection

Styldod offers a user-friendly platform where agents can easily upload photos of empty rooms before selecting from various design styles. Services start at $16 per photo, and renderings can be delivered in less than 48 hours, making it a great affordable option.

PhotoUp: Virtual Home Staging and Tours

PhotoUp is another cost-effective solution for virtual staging that offers virtual home tours and room renderings. The most basic plan starts at $19 monthly and gives you ten virtual home rendering photos and two virtual home tours.

Stucco: Fully-Customized Premium Photos

Stucco, designed explicitly with agent usage in mind, provides an intuitive interface allowing users to transform empty spaces into visually appealing living areas quickly and efficiently. The flexibility offered by this software ensures that each room showcases its full potential according to prospective buyers’ preferences – whether it’s turning an unused space into a home office or updating outdated furniture pieces with modern alternatives.

BoxBrownie: Affordable Pricing and Tons of Options

For those looking for a more budget-friendly option, BoxBrownie charges just $24 per photo, making it an accessible choice for real estate agents at different investment levels. They also offer tons of other services like image enhancement, furniture and removal, and virtual renovations.

Key Takeaway: Virtual staging is a great way to showcase a home’s potential to buyers. By exploring multiple options, you’ll be able to find the perfect virtual staging service that aligns with your needs while staying within budget constraints. Remember, understanding your target audience’s preferences is crucial when picking the right platform – so choose the service that makes the most for your business objectives.

Successful Virtual Staging Strategies for Real Estate Agents

To successfully implement virtual staging in real estate, you always have to consider your target audience’s preferences and tailor the computer-generated images accordingly.

Understanding Target Audience Preferences

Real estate professionals should research prospective buyers’ demographics and preferences before creating virtually staged photos. For example, if your target market is young families, you may include a playroom or nursery in your virtual staging design. On the other hand, if you’re targeting remote workers or entrepreneurs, consider showcasing a stylish home office setup.

👦 Millennials: Focus on open-concept layouts with modern furnishings and intelligent technology features.

🧓 Baby Boomers: Emphasize comfort by including cozy seating areas and accessible designs for aging-in-place considerations.

🤑 Luxury Market: Highlight high-end finishes such as marble countertops, custom cabinetry, and upscale amenities like home gyms or wine cellars.

Tailoring Virtually Staged Properties to Appeal to Potential Buyers

To make the most of your virtual staging efforts, consider these additional tips:

⬆️ Showcase a home’s potential: Virtually stage empty rooms or poorly furnished spaces to help buyers visualize the property’s full potential, but also avoid overloading rooms with too much furniture or decor.

🔎 Highlight key features: Use virtual staging to draw attention to unique architectural elements such as vaulted ceilings, bay windows, or built-in bookshelves.

💖 Create emotional connections: Incorporate lifestyle elements like a cozy reading nook in the living room or an outdoor dining setup on the patio to evoke warmth and comfort among prospective buyers.

In today’s market, real estate agents must embrace innovative marketing techniques like virtual staging to stay competitive. By understanding their target audience preferences and tailoring virtually staged properties accordingly, they can increase their chances of closing more deals and earning higher commissions.

Key Takeaway: Real estate agents can successfully implement virtual staging by understanding their target audience’s preferences and using high-quality software to create visually appealing spaces that resonate with potential buyers. It is essential to tailor virtually staged properties to appeal to prospective buyers’ specific demographics and lifestyles, highlighting key features and creating emotional connections through lifestyle elements such as cozy reading nooks or outdoor dining setups. By doing so, real estate professionals can increase their chances of closing more deals in today’s competitive market.

FAQs about Virtual Staging Real Estate

Is Virtual Staging the Future of Real Estate Marketing?

Virtually staged homes can increase buyer interest by up to 94%, making it a highly effective tool for real estate professionals. Compared to traditional staging costs, virtual staging is a cost-effective alternative offering quicker turnaround, more creativity, and increased opportunities to tailor your home to specific buyer preferences.

What Are Popular Virtual Staging Software Options for Real Estate Agents?

Virtual staging software options like Styldod, Stucco, PhotoUp, and BoxBrownie are popular among real estate professionals. Before fully committing to one solution, you should test a few options to see what works best for your team and buyers’ preferences.

What Types of Real Estate Buyers Does Virtual Staging Appeal To?

In the past, real estate agents used virtual staging to appeal to younger buyers. In today’s market, many different types of prospective clients – from baby boomers and gen z to luxury home buyers – want to see properties offer virtual staging and virtual home tours.