Whether you need motivation, help to establish your goals or a guide for closing more deals, there is a real estate book for you to enjoy in this list!
Everyone loves a good real estate success story! Who isn't inspired by the stories of agents, who despite the odds, came out on top as rookie of the year, top producer or the number one selling realtor in their city?
And the following list of real estate books is just that. First-hand stories of real agents who started from humble beginnings and built a wealth of success in the real estate industry.
Whether you need more motivation, the know-how to establish your goals, a greater sense of balance, more leads, more listings or just an overall blueprint for closing more deals, there is a book written just for you to enjoy in this list!
Sell It Like Serhant
Amazon link: Sell It Like Serhant
The Author: There’s a good chance you already know Ryan Serhant. As an American real estate broker, author, and television personality, he has become a household name in recent years.
He is also a co-star on Million Dollar Listing New York and recently, the focus of the spin-off series called “Sell it Like Serhant.”
Serhant also leads the Serhant Team, which constantly ranks as the number one team in New York and among the top five teams nationwide.
Why You Should Read It: Do I need to explain further why you should get advice from this guy?
For starters, Serhant went from making $9,000 in his first year in real estate to selling over a billion dollars in just nine years. If there is anyone who knows how to sell a property (or anything really), its Serhant.
The book explains how to reach the top and why you should strive to do the same. It will inspire you to expand your business and keep your clients coming back for more.
Everything from time management to negotiation, "Sell It Like Serhant" is a must-read for realtors at any point in their career.
A Win is the legacy you leave behind. And your win doesn’t have to be as big as “change the world”—but it needs to be real, it needs to change you, and it needs to be something you really want. - Ryan Serhant
Real Estate Success in 5 Minutes a Day
Amazon link: Real Estate Success in 5 Minutes a Day
The Author: Karen Briscoe’s is the main owner of the Huckaby Briscoe Conroy Group (HBC) with Keller Williams. Her team is recognized as one of the top 250 national real estate teams by the Wall Street Journal and has sold over a billion in real estate.
Briscoe is also is an Associate Broker in Virginia and a Certified Luxury Home Market Specialist with the Institute for Luxury Home Marketing.
Why You Should Read The Book: There’s a lot of great real estate advice out there. But most of it requires you invest a considerable amount of time to implement.
If you just need straightforward advice you can apply immediately and effortlessly, then this is your book.
Karen argues that by reading just five minutes of inspirational real estate material in the morning (which you can pair with your morning coffee) will drive your career to the next level.
This real estate book also inspires you to become a lifelong learner of not only real estate, but all areas of your life.
Start today ‘the breakfast of champions’ habit of reading for inspiration and growth. - Karen Briscoe
The Miracle Morning for Real Estate Agents
Amazon link: The Miracle Morning for Real Estate Agents
The Author: Written by three authors, Hal Elrod, Michael J. Maher, and Michael Reese, their personal stories are incredibly motivating and inspiring.
Hal Elrod is a best selling author who, at the age 20, was hit head-on by a drunk driver and found clinically dead at the scene. Hal woke from a coma to the news that he would never walk again.
He defied the odds and eventually ran a 52-mile ultra-marathon. Elrod is now an international keynote speaker, success coach, and host of a top-ranked podcast on iTunes.
Michael J. Maher was known for a decade as North America's Most Referred Real Estate Professional and is an international best selling author.
Michael Reese became a top producer in the Keller Williams system and regularly ranks in the top 50 for Keller Williams in the U.S.
Why You Should Read The Book: This real estate book inspires you how to become the person you need to be in order to create everything you want for your life. And according to the authors, all of that can be achieved by adjusting your morning routine.
"Get up earlier, stop hitting the snooze button, make a plan and do what is most important first," are just a few key takeaways from the book. The three authors lay out the fundamentals and teach you how to build a real estate career worth having.
Your level of success will seldom exceed your level of personal development, because success is something you attract by the person you become. - The Miracle Morning for Real Estate Agents
Real: A Path to Passion, Purpose, and Profits in Real Estate
The Author: Dave Crumby is the founder and CEO of Realvolve, a leading CRM built primarily with the needs of real estate agents in mind. Crumby has over 25 years of experience in the industry.
This real estate book also features a number of real estate thought leaders such as Pete Flint, CEO of Trulia, Sherry Chris, the CEO of Better Homes and Gardens Real Estate and many others.
Why You Should Read It: This book is perfect for anyone who is thinking about getting into real estate or any real estate agents that wants to rekindle their passion. The book forces you to take a second look at real estate beyond just the money-making part.
Instead of just chasing sales and commission checks, "Real" encourages you to build relationships and find meaning. Crumby explains his first-hand experience with the ups and downs of working in real estate and how they profoundly affected his life.
He gives real-world advice and suggests seeking guidance and understanding what it really takes to succeed in real estate.
Success means different things to different people, so let me be exceedingly clear on my definition. Success is not about money. Success is about finding purpose in what you do. Success is an expression of passion, the realization of a sustainable business. Success is contributing to the lives of others. And ultimately, I believe that success is generating enough income to fund your ideal lifestyle. - David Crumby
The Altman Close
Amazon link: The Altman Close
The Author: Josh Altman is one of the top-producing real estate agents in the US. Alongside his brother Matt, the Altman brothers have achieved celebrity status in LA's most luxurious neighborhoods, such as Hollywood, Malibu, Beverly Hills, Bel-Air and Holmby Hills.
Altman estate has closed some of the biggest deals in LA, and is also an avid real estate investor. He's also the lead on the reality TV show of "Million Dollar Listing, Los Angeles."
Why You Should Read The Book: Josh Altman has a number of skills and techniques that can be applied to anyone's real estate career, even if you are selling one-bedroom condos.
The book is divided into three components: first, how to get business. Second, how to do an exceptional job as a realtor. And third, how to seal the deal.
Throughout his book, Altman teaches you how to be at the top of your game, listen to your clients, stay in touch, and of course, how to close deals in his signature style.
The most important rule in life is to show up on time. By on time I mean early. By early, I mean ahead of schedule, prepared, in warrior mindset, questions asked and answered in all ways, ready to go, The clock started yesterday. - Josh Altman
Mastering Your Real Estate Career
Amazon link: Mastering Your Real Estate Career
The Authors: Chuck and Angela Fazio have close to two decades of experience in the industry and are known as both leaders and trendsetters in real estate. Together they have sold over 5 billion dollars.
Why You Should Read The Book: The book addresses real estate on a number of different levels from money to meaning. It begins by asking you to evaluate whether the profession is right for you.
It stresses the importance of finding the right brokerage to work for and gets you to map out and design both your goals and your real estate career.
The dedication to hard work and integrity is prevalent throughout the book from the authors. A great read for someone who needs a plan laid out from start to finish for their years ahead.
Because we’ve transacted and overseen so much business, coached and mentored hundreds of agents, and owned a successful real estate school - watching brand-new agents out of the gate - we have come up with one of the best blueprints of what makes an agent successful or unsuccessful. - Chuck and Angela Fazio
The Million Dollar Real Estate Team
Amazon link: The Million Dollar Real Estate Team
The Author: Written by Christopher Waters with Bradly Pounds. Christopher went from making zero dollars to making over a million, after expenses, within three years.
Why You Should Read The Book: This book is not for everyone. In fact, it even states so in the first few pages. The book is directed at a small percentage of agents that are willing to put aside their ego and put the effort to build a winning real estate team.
Waters argues that by being a single growth agent, you are not building a business by any means. You may be making a profit, but it's one that is fragile and would crumble without you.
The book stands out in the way it honestly highlights the pitfalls of any real estate career. It shows how to properly and efficiently build a team, and how to manage it effectively.
By doing so, you’ll avoid having to do resale for the rest of your working years, and you can actually have a career and a life to go with it.
The real estate treadmill is killing you, taking its toll on your physical health and sanity each day. You need to know that there’s a light at the end of the tunnel, that you will reap the rewards of your hard work. - Christopher Waters
Amazon link: The Sell
The Author: Fredrik Eklund is a New York City based Real Estate Broker, and a Bravo TV reality star and author.
Why you should read the book: The author Fredrik, moved to New York City with no money and no plan. He went from a rookie agent with no connections to the number one real estate agent in New York City.
The book teaches you far more than how to be a better real estate agent. It teaches you life lessons throughout the pages while inspiring you to pursue your wildest dreams.
‘"The Sell’" is not just about selling real estate, it’s about selling yourself. It’s learning to market yourself in an authentic way, playing up your strengths and loving the game.
Eklund also explains the intricacies of why taking care of yourself is so important, dressing the part and being the best version of yourself. He teaches you everything from getting in shape, how to better negotiate and even find people you want to work with. And above all else how to enjoy success.
What I loved about this book is that Eklund is undeniably authentic. From his high kick to his crazy stylish glasses (which he doesn't even need). The book is not a cookie-cutter do this not that, door knock, collect emails type of guide.
It’s about finding your strengths, downplaying your weaknesses and enjoying the process. Finding ways to motivate yourself and improve yourself and take risks and get through failure. And how all of this applies back to real estate.
Anytime we want someone to do something, we are putting The Sell into action. We sell a smile to get the better table in a restaurant, a kind remark to get our way with customer service, and sincerity to form long-lasting friendships. That is selling. Whether it is a car buyer’s money, a coworker’s help, your teenager’s attention, or a best friend’s guidance, realizing how to motivate someone into taking action is The Sell. - Fredrik Eklund
Secrets of Top Selling Agents
Amazon link: Secrets of Top Selling Agents
The Author: Joe Sesso has been a realtor for almost 20 years, and is a national speaker and a national sales director for Homes.ca. Prior to that, he was a national speaker for realtor.com.
Sesso is also an avid real estate investor, managing a multi-million dollar real estate portfolio.
Why You Should Read The Book: The book is for everyone, from the rookie realtor to the head broker.
It shares secrets from top realtors such as Dave Liniger, Gary Keller, Tom Ferry, and others. Some of whom went from waiting tables to leading top real estate teams.
It also details how their hardships toughen them up and helped them ultimately triumph.
"Secrets of Top Selling Agents" also features Barbara Corcoran (Shark Tank host and founder of the Corcoran Group, Dave Liniger, co-founder of Re/max Gary Keller, co-founder of Keller Williams Real Estate and other industry icons.
The book tells you exactly what you need to do to be a top-selling agent from the best in the industry.
After reading this book you will know exactly what to do, how to do it, and most importantly, why you even should. - Joe Sesso
The Hyperlocal Hyperfast Real Estate Agent
Amazon link: The HyperLocal HyperFast Real Estate Agent
The Author: Daniel Lesniak generated massive success in his first year generating over $22 million in transaction volume.
He founded the Orange Line Living Brand which provides clients with unique and highly specialized real estate services.
Why You Should Read The Book: The book details the first-hand experience of Lesniak and how he beat the odds by becoming Century 21's rookie of the year in 2011, his first year as a real estate agent.
Whether you are just getting started or have years of experience in the industry, you can learn how to take your career to the next level.
It also addresses everything from how to get sellers with personalized letters, email marketing to how to leverage an open house.
"Hyperlocal Hyperfast" also discusses how to take advantage of what has already been done, and how to avoid doing everything on your own.
Don’t be the mathematical average of realtors around you. Learn how to expedite your success with the tools from someone who built his career in less than a year!
This approach will work for anyone in real estate. From rookies trying to start their careers to seasoned agents and team leaders looking to deepen their existing market penetration or expand into a new area. - Daniel Lesniak
The Book of Yes
Amazon link: The Book of Yes
The Author: Originally from West Texas, Kevin Ward got into real estate out of financial desperation.
He had a family, no savings, and no other options. After finding a mentor, he put in the work needed, and the listings just came, along with great success in the industry.
Why You Should Read The Book: Even if you are a veteran agent, if you do not get a yes from your clients every time, then you have room to grow. A lot of real estate books either teach you how to get more clients or how to be better at your job.
This book, however, covers the entire spectrum.
It delves on the importance of mastering the ability to effectively communicate as an agent, and why it's crucial to dedicate enough time to self-improvement.
The book outlines key conversations you need to have and encourage you to understand and master the power of scripts.
It touches on everything from listing presentations to conversations you should be having with buyers that walk through your open house.
Pros don’t look for 'tips.' Tips are for amateurs who are looking for an easy path to success. There is no such thing. There is mastery and there is mediocrity. They are never compatible and never found on the same path. - Kevin Ward
Farm: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods
The Author: Brian Icenhower is a real estate executive, speaker, and coach. He created The Real Estate Trainer, the world’s leading production training website for real estate agents.
Why You Should Read The Book: The book is a masterclass on an old school, yet time-tested way of selling real estate: farming an area.
By farming an area you eventually get a listing. That listing leads to other listings, and those listings lead to buyers.
This chain of events builds on itself and eventually equates to the success of your career.
The author makes it clear that listing agents must focus on becoming the well-known local expert in a specific area. This would make them the logical choice for sellers in the area looking to sell their home.
[With farming], you’ll systematically contact a specific group of people in a clearly-defined geographic area. And you’ll do it repeatedly too. So often that you eventually become the agent everyone in a neighborhood turns to when listing their homes. - Brian Icenhower
Mindset, Methods &Metrics
Amazon link: Mindset, Metrics, and Methods
About The Author: Written by Brandon Doyle, Nicholas Dreher, and Marshall Saunders. Doyle is a Re/Max professional and was listed as one of the most influential people in Real Estate according to Inman News in 2017.
Dreher has over 15 years of experience in the industry with a focus on the luxury market. And Sauders is a former co-owner of Re/Max Results in Eden Prairie Minnesota and an avid real estate investor.
Why You Should Read The Book: This real estate book is broken down into three main components, as the title suggests. First, how to develop a strong set of practices to prime you mentally.
Second, the book asks you to create a plan to ensure you meet your goals.
And third, establishing methods and strategies for actually getting clients.
The book offers an honest depiction of some of the difficulties you'll find in the real estate industry. Examples include clients that call you day and night, those that never return calls, and clients that demand all of your time and want to see properties at their beck and call.
"Mindset, Metrics can Methods" shares the personal stories of how the authors overcame countless obstacles to reach their level of success.
My goal in co-writing this book is to help real estate agents get out of this rut, to run their businesses more efficiently, more predictable, and more successfully. I am convinced that be implementing the right kind focused and measured efforts- that is, the strategies that fit and make the most sense for you-anyone who wants to can have reliable success in their real estate business. - Mindset, Metrics, and Methods
Amazon link: Listing Boss
The Author: With over a decade of success in the real estate industry, Hoss is now the CEO and founder of Hoss Pratt International, a leading coaching and training firm resource for agents and firms that are ready to take their business to the next level.
Why You Should Read The Book: The book compiles three distinct rules behind success including mindset, having proven business models, and of course taking action.
Pratt gives a lot of first-hand experience through his own struggle. He explains why he left his hometown to sell real estate somewhere else, the monetary mistakes he made on the way, and how his focal point kept him going.
This real estate book details creating a vision for yourself of where you want to be and how essential this is for your career. Essentially you need a purpose and a plan so you are not drifting.
He encourages you to create large and worthwhile goals. Thinking big in real estate will motivate you. As he puts it, "you can’t live an extraordinary life by thinking small.”
Your focal point is your vision. Don’t look down, don’t look up, and don’t look sideways. Go straight towards your focal point, and you will create a beautiful masterpiece called the life of your dreams. - Hoss Pratt
Amazon link: Harris Rules
The Authors: Tim and Julie Harris are award-winning leaders in the real estate industry. They are not only top producing agents, but also two of the industry's most sought after real estate coaches.
Why You Should Read The Book: If you are a real estate agent, you know first-hand that it's not an easy job. And most real estate advice you find tries to simplify very complex systems of what it takes to be successful.
Tim and Julie are honest about the amount of work required to make it in real estate and share their own story of what worked for them. As both top producer and coaches, they have guided thousands of agents in the direction of their dreams.
They address everything from priming your mindset and forgetting about balance to making sure you have a number of quality lead generation methods.
If you want a hands-on systematic approach from two agents who have tried and tested it themselves, this book is for you.
Our view is that there’s not just one solution; you must be doing several things. There’s not a specific and obvious direction - whether you’re a new agent, a grizzled veteran, or you’re getting back to the business- and we want to address that and help every agent and broker who is ready to listen. - Tim and Julie Harris
As a member of the highly competitive industry of real estate, it's essential that you continually work on sharpening your skills, learn as much as you can, and remain motivated.
You MUST read and educate yourself not only on the market but on strategy, technique, marketing methods, and personal image and development.
These real estate agents, throughout the pages, tell honest and first-hand stories of how they overcame obstacles and defied the odds to reach their level of success.
By finding the parallels of struggle in your own life and career to the authors of the books, you can also find solutions, motivation, and mentorship that works for you.
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15 Essential Books For Real Estate Agents
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