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Jeff Bray and The Oasis Team may very well deserve a Guiness World Record for how quickly they became recognizable and successful in one of the most competive real estate markets in the US (Sarasota, Florida!)
From the moment Jeff started in real estate, he knew that two things were absolutely essential: He needed a coach to help him understand the game, and he needed a scalable website that he could use to cultivate his image and convert leads.
After selecting Tom Ferry’s coaching program, Jeff honed in on what his website should and shouldn’t be.
For his coach, Jeff chose Tom Ferry. AgentFire has a full website masterclass with Tom Ferry where go over all of the biggest website opportunities of 2023 and how to implement them. Check it out here!
For his website, Jeff researched many different options before choosing AgentFire. He chose us because:
After signing up for a custom website through AgentFire, Jeff met with his designer where they devised the following plan:
The Plan:
For Jeff, it was crucial to have an expansive brand design that not only stood out, but that also reflected his professionalism and dedication to high-quality service.
One of the first things we developed for Jeff was a complete logo and branding guide.
The idea behind the logo was to create something simple and representative of the best qualities of an ‘Oasis’ (i.e. a ‘relief’ or ‘pleasant’ change from the usual). This is why we chose a simple circular design with two interlocking palm trees (to communicate trust and teamwork).
Then, we worked on the visual brand which includes the colors, fonts, and general styles that can now be seen in all of Jeff’s emails, marketing, and social media.
The effect of a professional and cohesive brand is extremely powerful, as it not only shows professionalism, it also implies that you are a top-of-the-food-chain-level performer.
As part of the logo & branding package through AgentFire, the website itself has its own Branding Guide that Jeff can share with other companies he works with (i.e. the companies he worked with to create his signs & open house flyers) to ensure his brand is consistent across all digital and print mediums!
Admittedly, this was the trickiest part of our plan. After all… how do you create social proof for someone with no experience?
The answer is perception.
By building a professional website and then loading it up with extremely high-value content, we created the impression that Jeff as is an ultra-experienced and trustworthy agent.
To start – Jeff is extremely active on social, so we prominently featured his Instagram, YouTube, and TikTok on his homepage.
Then he needed a way to really stand out with the buyer & seller leads he was receiving through Zillow. After all, Zillow leads start as a simple phone call. It’s up to the agent to humanize that phone call and spark the prospect’s interest.
The solution was to work with AgentFire to create extremely robust buyer and seller pages.
One client in particular – a buyer from China – was so assured by the social proof he found on Jeff’s webpages, that he worked with him on a sight-unseen, multi-million dollar land deal!
These are the sort of deals that, while completely unheard of for a first year agent, become possible when you leverage your website to position you as the top expert!
On his buyer page you’ll find tons of information that establishes Jeff as a superior option to the agents he competes with – including an extensive vendor network, his experience negotiating on behalf of a 5 billion dollar a year company (occasionally negotiating against Amazon and Walmart), and much more.
Then on his seller page, Jeff did something spectacular: he crafted a unique seller offer for his market, which he calls “Sell, Stay, Then By™”.
The Sarasota real estate market is extremely hot, and the idea here is that with Jeff, you can sell your home now (to take advantage of record-high prices), and then lease it back for up to 6 months while you work with him to search for a new home.
Not only is this offer a huge hit with his prospects, but the fact that he has a plan like this is tremendous social proof in itself!
In addition to robust buyer and seller pages, Jeff quickly realized after turning on Zillow leads, that a high percentage of the leads that were coming in were from people looking to relocate to the area. To capitalize on this, Jeff setup a relocation page that almost immediately resulted in a $20MM land deal from a Chinese buyer!
Speaking of Zillow Leads, a few months after turning it on, he was voted as the top 1% in Customer Service for the entire USA (which he says was all about responding laser fast and going above and beyond to every new lead).
This was big because now we had real social proof! We displayed this achievement on the homepage, his buyer/seller/relocation pages, as well as anywhere that we were encouraging prospects to take the next step by contacting Jeff.
As soon as Jeff’s first few deals started to trickle in, we made to sure to setup a system to make sure each of those satisfied clients left reviews on his Zillow and Google profiles (which we now also prominently feature on his site).
In only months, Jeff had caught the attention of so many new clients that he was recognized by largest real estate marketplace in the world: Zillow.
Leads that are pulled from Zillow are instantly drawn to the Oasis Group’s website. And vice versa: leads drawn to Jeff’s website are impressed by his incredible Zillow reviews. Jeff’s website is what we call a “digital multiplier”, it not only draws attention, but encourages clients to engage with his content on multiple platforms.
One of the most underrated aspects of providing your clients and potential clients with ‘value’, is how much that information paints you as a top expert.
Here at AgentFire, one our favorite ways to achieve that is with our ClickMap addon.
ClickMaps (our most popular addon) are essentially completely custom, clickable maps that, in addition to the areas in your target market, can also feature geography, highways, landmarks, and other points of interest!
These maps provide a very detailed look into hyperlocal markets that you can never get on the big portal sites like Zillow, and so not only do they elevate Jeff above his competition, but they also allow him to provide unique value that prospects normally wouldn’t find anywhere else.
To learn more about individual neighborhoods, Jeff’s visitors don’t need to leave his site… all they need to do is click!
Neighborhood Guides were the next heavy hitters added to Jeff’s website.
Jeff’s Neighborhood Guides feature hyperlocal pages that deliver key details about the Serasota area. Within neighborhood guides, clients can toggle and see upcoming open houses, nearby schools, Jeff’s recommendations for local entertainment, and more.
AI-generated descriptions offer precise location-specific information without any extra work from Jeff. For even more client value and increased SEO, relevant blog posts can be easily connected to these guides through his AgentFire dashboard.
Another very important part of Jeff’s website success are his Call-To-Actions.
Using AgentFire’s ‘Engage CTA’ tool, we’ve been able to carefully design and place the CTA’s that are most likely to convert on each individual page of his website.
So for example, his buyer page features a buyer guide CTA – seller page features a seller-guide CTA – his blog features a CTA to sign up for the latest area updates – and virtually all of his pages feature a ‘schedule a call’ CTA that we’ve integrated with Calendly so that visitors can book time to speak with Jeff directly onto his calendar!
In order to keep his mounds of new clients and listings organized, Jeff understood that an amazing CRM was essential.
CRMs need to be set up and personalized to help you grow daily, not just maintain a plateaued level of success. This is especially important in new real estate businesses.
New agents can become overwhelmed by the redundancy and intricate steps involved in getting and maintaining contact info, plus following up and other ongoing communications tasks.
High-quality CRMs make the difference between a consistent and organized stream of client interactions and a disorganized mess with leads constantly dropping off.
Rather than bundling CRMs in our web designs, we connect with the top CRMs in the industry. This way, real estate agents get much more value for their spend than they would with a bundle solution.
Then, as soon as client contact information is added to a CRM, it’s time to set up drip emails.
AgentFire offers highly customizable drip email templates that deliver results for clients like Jeff. It’s systems like these that help agents scale up (not just produce the same mediocre results).
AgentFire Website
For their primary website, Jeff purchased an AgentFire custom design, which costs $2499 setup and $149/monthly with IDX included.
Add Ons and Integrations
To get started on the right foot, Jeff invested in a customized ClickMap ($600), Logo and Branding Package ($1000), ADA protect ($10/monthly) and Home Values ($39).
FollowupBoss CRM
FUB is $69 per user
Total Investment:
$4099 one-time, $257/month
By signing up with AgentFire, Jeff launched his real estate career with guaranteed success and automatically spiked to the top of one of the USA’s most competitive markets.
Plus, Jeff earned a reputation as the “unquestioned real estate authority” by new prospects.
Pretty impressive for a beginner agent.
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