Get More Real Estate Leads with a Social Site Lock

Using the 'Social Site Lock' CTA - you can lock down your most valuable website content, requiring your visitors to opt-in via Facebook, Google, or traditional email methods to gain access. End result? Your visitors get value, and you get a lead. Let's show you how!

Hyperlocal Strategies Lead Gen Spark Site Success Tips

Matt Laxen
Content Creator

One of our favorite ways to generate leads with our Spark Sites is the Social Site Lock CTA, which lets you turn any page on your website into a lead capture page — in just a couple of clicks.

In today's article, we're going to show you how to use the Social Site Lock CTA to turn your pages into lead generation machines like this: 👇

Get More Real Estate Leads with a Social Site Lock CTA, included with every Spark Site.

Above you can see the Social Site Lock CTA in action, which is what we're going to build today.

More specifically, you're going to learn how to:

  • Create a Social Site Lock CTA using Engage CTA...
  • Customize it based on how you're going to be using it, and...
  • Target it to the page (or pages) that you want the CTA to capture leads on.

The Social Site Lock CTA kindly asks users to give you their lead information via Facebook, Google, or traditional email opt-in options — in exchange for the content that they're trying to access.

A Site Lock CTA can be a double-edged sword. Used correctly, visitors will happily hand over their information.

But if done wrong, your Site Lock CTA will just look like an annoying popup.

So let's go over everything you'll need to make sure your Social Site Lock CTA is used correctly. 🙂

What You'll Need to Make it Happen

The 2 things you'll need to pull this off:

  1. Create a Social Site Lock CTA with the 'Engage CTA' feature that comes with your Spark Site.
  2. Useful content to lock.

If you don't have your own Spark Site yet, you can sign up for a FREE 10-day trial and have everything set up before dinner. 🍔

And even if you don't have a Spark Site, you can still recreate this lead generation method on your own with a little help from Google.

Let's get into it! 👍

Engage CTA and AreaGuides

We'll be using two Spark Site features:  a Social Site Lock CTA courtesy of the 'Engage CTA' feature, as well as a city page, courtesy of the 'Area Guides' feature. 

(If you're not familiar with Engage yet, check out this overview video.)

Engage CTA is a Call to Action (CTA) feature that makes it simple to create and implement conversational-based CTAs on your website.

Generate more real estate leads with the Engage CTA feature, included with every Spark Site.

Here's a small sampling of some of the CTAs you can create with Engage.

Social Site Lock CTAs are great for a variety of uses — one of our favorites is to use it in combination with hyperlocal area pages — courtesy of Area Guides. 

Area Guides compile useful information about specific cities and neighborhoods, then displays it all in one place.

(If you're not familiar with Area Guides, then check out this overview video.)

So, in a nutshell, the Area Guide pages on your site are loaded with tons of valuable information that your visitors won't find on Zillow or other competing real estate agent websites.

This makes them high-value, and thus perfect to 'lock down' so that visitors are encouraged to give you their contact information in exchange for the valuable information on the other side... make sense? 

In other words, we're putting a lock 🔒 on your high-value content, and your visitors will have the key 🗝️ — their contact information.

Your Spark Site makes this entire process reeeaally easy, which is great. Just don’t overdo it, because if you lock easy-to-find information, people will leave your website and head to Google

Now that you've got some context...

Let's set this all up!

Setting Up a Social Site Lock with Engage CTA

Quick heads up, I'll be using our demo site for this article. You'll want to have your city page created before setting up your Social Site Lock CTA.

It's not mandatory, just a whole lot easier. 👍

BTW, here is the area page that we're going to be locking down in case you want to check that out to see the final result. 

1. Select a Hyperlocal Area Page

First things first, pick the area page on your website that you want to start generating leads in. 

By creating CTAs for your individual areas, you'll be able to create custom messaging that's targeted to the specific area page, which will boost conversion rates. 📈

I chose the Central Maui area page on our demo site for this example:

Use AreaGuides to help homebuyers in your hyperlocal service area.

2. Create a Social Site Lock CTA

Once you've chosen your area page, it’s time to create a Social Site Lock CTA, and target it to that page.

  • Head over to your Spark Site Dashboard, and from there go to AgentFire Arsenal > Engage > Add New

All Spark Sites include the AgentFire Arsenal, which creates professional-grade real estate agent websites with ease.

  • Scroll down until you find the Social Site Lock, then click Add This CTA.

Easily add CTAs to your real estate website to capture more leads.

Once you've done that, you'll be redirected back to the All CTAs screen, and your new Social Site Lock will be at the top of the list.

The Engage CTA Social Site Lock makes collecting lead information as straightforward as possible.

Now it's time to customize your Social Site Lock CTA.

  • Click the blue Edit button on the right-hand side of your new CTA.

You'll be taken to the glorious AF Editor, which allows you to preview your edits in real time, on the same page.

All Spark Sites include Engage CTA, which allows you to edit your CTAs with a live, auto-adjusting preview.

Here's what the CTA looks like 'before' we make our edits.

Make sure that your message in the lock window communicates the value that the visitor will receive after they unlock your content.

Your message should also be specifically written for your chosen hyperlocal area as I've done below.

Create conversational-based CTAs easily with Enage CTA.

And here's what the CTA looks like 'after' we make our edits.

In other words, this is your chance to optimize conversion rates with sound, relevant copywriting.

  • Once you're finished, click the ✔ Check Mark on the bottom left-hand side of the page to save your work.
  • Then click the Gray X button to close the CTA editor.

3. Target Your Social Site Lock to your City Page

Now that you have your CTA created, all that's left is targeting it to your chosen city page.

  • Find your new Social Site Lock, then click Settings (cog icon)

Engage CTA creates conversational-based Calls to Action for real estate websites.

  • Click the blue Plus Button, then select City from the drop-down menu.

Target your CTA to a specific page on your website with one click.

Side Note: You can click 'Assign New' to assign leads from this CTA to an individual member on your team!

  • Select the area page of the city you chose in Step #1

Target your Social Site Lock CTA to individual area pages, or to every area page on your Spark Site.

Also, note that you can target your CTA to 'All Cities' if you're lazy — just be sure to adjust the wording of the CTA to make it more generalized — since in our example, the wording is targeted to 'Central Maui'

  • Click the Green Save Circle to save your work.

This is all you need to know in order to apply a Social Site Lock CTA to an individual city page.

It's also the process for applying any Engage CTA to any piece of content on your website.

So to summarize, in this article you learned how to:

  • Create a Social Site Lock CTA using Engage CTA.
  • Customize it based on how you're going to be using it.
  • Target it to the page (or pages) that you want the CTA to capture leads on.

If you enjoyed this, make sure to stay tuned because the next article I'm working on will show you how to create a 'Trigger Link' which will let you add a simple hashtag to ANY page of your site — INSTANTLY turning it into a lead capture page!

In the meantime, you can get a solid understanding of everything Engage CTA has to offer by checking out the complete 'Engage CTA' tutorial list.

Suggest a topic