The famed astrophysicist Carl Sagan once told us “You have to know the past to understand the present.” Today, real estate agents are looking for a competitive edge with Facebook and Google marketing without properly understanding (or remembering) the past. As you will see in this article, it is this very history that reveals where the best opportunities exist presently — and where the best opportunities will exist in the future!
How do some agents have prospects fighting for the opportunity to work with them, while other agents seem to just blend into the background? The answer: Social Proof! In this article we'll show you how to use Social Proof to create a massive buzz for yourself online.
Hyperlocal real estate marketing breaks down your marketing and sales activity to the smallest target area or demographic possible. You do this to solidify your brand as the local super-agent.
In this video and article, I'm going to give you something very different than what you’re used to. My goal here is to basically create the definitive case study for how to generate maximum ROI, for real estate, using Facebook and Google marketing. Just pure, unadulterated value.
The basic premise is this: Different people want different things. It's your job to understand what is valuable to them and then get that message in front of them.
Today I want to take you through a specific Facebook ad campaign we used to generate real estate seller leads for less than $1.