Unlock the secrets for a compelling newsletter with these 44 customizable real estate newsletter topics. Next stop: Elevating your newsletter game and connecting with your audience effectively!
Your real estate newsletter is one of the easiest and most direct ways to connect with your network. Statistics show that email is still the reigning king of digital marketing ROI (and turnout continues to grow exponentially).
For agents, the most challenging part of creating a newsletter is consistently coming up with new topics. The first goal of your newsletter is to keep readers engaged enough to click on your blog or consider reaching out to you for more information. Then you can narrow down up-to-date information about topics that matter to your clientele. Looking for a new home is quite a task that buyers and sellers will go to lengths to learn more about.
When used the right way, you can reach the top of your market and be top of mind with your prospects and clients. Use your newsletters poorly with topics that don’t connect with your audience, and you’ll see your mailing list start to dwindle.
The following list will help you plan out your newsletter for weeks in advance with fresh and relevant ideas.
Newsletter Topic Ideas
Open House Highlight
Show off a few notable open houses happening this week.
Focus on the Neighborhood
Homeowners love learning about their community, so a neighborhood update is a great way to share information with your farm area.
Over the holidays, most of the people on your contact list are already receiving mounds of holiday cards from family, friends, and professional connections. Make sure that your holiday email stands out with a great headline and fast-loading images or other media. Then, pack it full of timely information that could be useful to your readers: decorating tips, holiday recipes, local events etc.
Any changes in your business may affect the way that your clients experience working with you. Let them in on your growth as an agent.
Tips to Save Up for a Home
Consider connecting home ownership advice to one of your property listings to teach readers something new while bringing their attention to one of your listings. Look for inspiration from prominent and well-known financial sites such as Investor.com or CNN Money.
If you have chatty clients who are great at managing their money, reach out to them to see if they’d like to be featured in your newsletter.
Fun Fact Fridays
Everyone loves a fun fact! Include fun facts in your article once in a while to grab the attention of your readers.
Becoming part of the local community is a great way for niche clients to meet others and for you to get some new referrals. For example, if our niche is luxury homes, a local interior design auction may be of interest to your clients. Keep an eye out for interest-based clubs, charitable organizations, and recreational groups.
Seasonal/ Quarterly Touch Base
Many successful agents share a quarterly newsletter with any seasonal updates within the business and the world of real estate. Even if this is the only newsletter you share consistently, it will guarantee that you are in regular contact with your audience.
Break Common Buying & Selling Myths
Myths are a fun way to educate your clients with a game. Think of any common mix ups you hear about buying or selling real estate and use them to frame your email.
Whether you acknowledge it or not, you are a real estate expert. You live and breathe real estate and this information is a highly valuable benefit for your clients. How To guides demonstrate your knowledge while simplifying complex ideas that can stump buyers and sellers. For example, most sellers need to make a few home updates or touch ups before their home is perfectly ready for the market. However, many are unclear about what buyer in the market are looking for. This is where you step in. Some other ideas include:
- Get Your Dream Home
- Find out if a Neighborhood is Right for You
- Navigate the real estate process
Highlight Just Sold Listings
Your success in past real estate deals is one of the main reasons people hire you. Your sold listings are a great way to show off your work, build client trust, and also spark their interest in selling.
Safe-proof the Home for Kids and Pets
Home safety plays a big role in many buyers’ decisions. Families with kids and pets want to know that the home and neighborhood is right for their lifestyle. Share advice for making homes safer and safe practices/resources in the neighborhood.
Social Media Roundup
If you’re active on social media, you are likely tuned in to current conversations about real estate. Help your readers keep up by highlighting some of your most relevant recent posts on social platforms.
Listicles are an easy way to format content in quick bits of information that don’t require a ton of flowery language. For example, “What are buyers looking for?” “What do you need for a cross country move?”
New and Popular Restaurants
A hip, trendy restaurant sparks most people’s attention. Think about the hot spots in your area and include information about the cuisine and location.
Home Improvement Tips
Since you’re reaching out to homeowners, home improvement tips are very relevant. You can share some of your own (safe) home improvement tips or simply share access to helpful Home DIY resources. Fun Infographics about home improvement can help grab attention.
Celebrate Local Charities
If a charity in your area is doing some great work, show some support by directing your readers to their charity. You can choose to write an entire newsletter about charities or add charity info in the footer.
Polls & Quizzes
Polls and Quizzes are a fun and useful way to get client feedback. Include links to Google Quizzes and Google Surveys in your newsletter. You can design your survey and quizzes to be about any client information you’d like to learn more about such as their favorite newsletter topics, favorite social media platforms, etc.
Refer to your already published blogs to grab helpful snippets of information that you can throw into your newsletter. The key is choosing the right blog articles that have performed well with your audience, so that you can be sure they’ll be read in your newsletter.
Real Estate Trends
There’s always something new in the real estate world, however clients don’t always have time to catch up. Provide regular trend updates on the market from a macro and micro level (e.g. national trends and local design trends).
Apps and Resources to Help with the Home Search
If you think there are loads of helpful apps for real estate agents, you should check out how many apps there are for home buyers and sellers. Search your app store to see which apps have the highest rating and even test them out yourself before compiling a list to share through your newsletter.
Guide to HOAs (Home Owner Association)
There are few things more pesky than a Home Owners’ Association. Your audience is sure to be familiar with HOA horror stories. Show them how to not be the next HOA horror story with a guide to HOAs. This is especially useful for new home buyers.
Sneak Peeks of Your New Listings
Do you have a brand new listing you’re about to post on MLS? As the rules go, NAR members have to post their listing to the MLS within 1 business day of putting it on the market. That means, however, that if your listing is put on the market on Friday, you can exclusively share the listing with your audience over the weekend! Your audience will feel extra exclusive and privileged.
Local Business Spotlight
The first few months of any new local businesses are often the most crucial. Support local business owners by including them in your regular updates. You can even speak with them and discuss how they can promote your real estate business in exchange.
Personal Finance Tips
If you can help your clients save for a home by providing sound advice, you will have more clients making deals. This is a great, long term way to use your newsletter.
Like guest blogs, guest newsletters invite someone else to share their perspective or take over the publication for a day. Other real estate professionals or people related to the industry may be great candidates to write a piece for your newsletter.
Guest newsletters also help you develop relationships with others in the industry who can help you grow your audience to other channels such as their blogs and social media.
Whether you share your own impressive listings or just some inspo, looking at amazing homes will pique your audience’s interest and help them keep an eye out.
Landscaping is new territory for many new homeowners and still a challenge for experienced homeowners. Skim top landscaping publications such as Landscape Magazine or HouseBeautiful.
Guide to Finding the Right Moving Company
We’ve all had some bad moving experiences. Start your newsletter by sharing your personal moving story, then sharing the contact information for a few useful local moving resources. This can include professional movers, truck rentals, or professional packers.
Answer Real Estate FAQs
Imagine you were a home buyer or seller and had the chance to interview yourself. What would you ask? Taking this perspective will help you come up with relevant FAQs to share. Alternatively, you could also reach out to your audience with a survey to find out what FAQ topics they are most interested in learning about.
Snippets From Local History
What local bits of information are unique to your market? Consider interviewing members of the community to find out any funny stories from the past or do your own research on the area. Share the fun info over a series of emails or in one.
Buy versus Rent Calculations
The rent vs buy debate is a paradigm that many new clients get trapped in. In most cases it’s better to buy rather than rent – if they can afford it. If you can break down the options and rough costs of both options in your town, your readers will be very grateful.
Good Biking/Running Routes/Leisure
A huge part of the quality of living in a certain locality is the leisure activities and “fun” options nearby. No matter where your market is, you can find fun and interesting things to do. For example, clients in a rural area may enjoy hiking or great bike routes, while those in beach towns probably would love to know where the best surf school or outdoor movie is taking place.
Relocation Resource Guide
Before anyone moves in or out of your community they will need information on services that can help them. Movers, the closet supermarket, hardware shop, nearby mall, are all helpful locations to mention.
Community Activities Calendar
An easy-to-download calendar makes it easy for your audience to save and share. Your calendar can include things such as local music events, fairs, open houses, and more.
Evergreen content is content that is essential and stays relevant forever. Use pieces you’ve already created for other platforms such as a blog or a social post. Repurpose these pieces and use them for your newsletter.
Home Staging Tips
Home staging is a crucial, yet often underrated element in selling a property. Staging allows viewers to imagine themselves living in a property before taking the big leap.
Loan Pre-Qualification Information
For buyers who need to get a loan in order to purchase a home, they’ll need to be pre-qualified to secure financing. As an agent, you can explain to your audience how they can improve their chances of being pre-qualified.
New Government Initiatives for Buyers
The federal government occasionally introduces new initiatives to help home buyers with their purchase. If there are any new initiatives that are relevant for the bulk of your audience members, summarize them in a short sentence and then link to the relevant government website.
Yearly/Monthly Market Wrap-up
A yearly market wrap-up is another great way to keep long-term subscribers interested in your real estate newsletter.
How to Find and Hire Contractors
It’s a challenge and a risk to find the contractors to do work around your new home. Be the resource that makes the whole experience easier for your clients by referring them to some great contractors you can trust. Additionally, this will help establish a relationship with contractors so that they also refer clients to you through their business.
Interview With a (Insert Real Estate Professional Here)
Think about which real estate professionals that clients may not interact with often or have a hard time getting on contact with. For example, a mortgage broker, home inspector, and renovation project manager can all offer unique perspectives on real estate and their role. Reach out to any of your contacts with these professions for a short interview and offer to promote their business in your newsletter.
Local Market data
Your clients are regularly bombarded with out-of-context real estate statistics in the media, in conversations with their peers and family…Help your audience make sense of market data by framing it in the context of your local market. Have nation wide declines in home purchases affected your local market? What trends are you noticing around you? Package this data in short paragraphs, graphs, and visuals to make it more digestible for your readers.
This thorough information will also remind readers of how knowledgeable and in-tune you are with the market.
It’s not always necessary to create something brand new to grab the attention of your readers. Provide a helpful service by curating the best blogs on relevant real estate topics like home ownership, seasonal trends, and real estate investments.
Newsletters are a particular type of content that have the power to entertain your audience, gain new clients, and establish yourself as a local leader in real estate. There are tons of ideas to share, but the best newsletter have well-planned topics and always benefit your audience and business.
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