In our last article, we talked about 4 reasons why you would want to have a direct mail marketing campaign. In this article, we’ll take a look at 4 reasons why you wouldn't want to do direct mail.

A real estate direct mail marketing campaign sent at the right time, with the right offer, and sent to the right people can be worth the effort. Here's why.

If your goal is droves of buyer leads and sky-high conversion rates, you can achieve that by offering high-value content for every stage of their journey. Here’s exactly how to do that.

Marketing is expensive, and expensive can be scary. But fear not! In this article, we’ll explore 5 actionable strategies you could use to optimize your real estate marketing strategy and lower costs whenever possible.

Using the 'Social Site Lock' CTA - you can lock down your most valuable website content, requiring your visitors to opt-in via Facebook, Google, or traditional email methods to gain access. End result? Your visitors get value, and you get a lead. Let's show you how!

Drip campaigns are an essential component of a real estate pipeline. A quality drip can help you automate your nurturing process and turn more leads into clients. The hard part is putting together a solid drip that can get you better results!

If you haven’t noticed, live chat tools are absolutely dominating the web industry right now and for a good reason; businesses are seeing huge results when using them. For those of you looking to leverage the power of live chat on your website… here are a couple of the tools that I would recommend you check out!

Website conversion rates in 2019 are expected to be nearly 6x higher for content marketing adopters than non-adopters. You will benefit from optimizing your marketing and branding efforts. This involves creating a solid content marketing approach.

More and more agents are realizing that consistent blogging can be a huge cornerstone of an effective organic (non-paid) long-term Search Engine Optimization strategy for their real estate websites. Today we'll explore 72 examples of great ideas for use in creating engaging content.