Have you ever dealt with a client that acts like they know more about real estate than you? If so, don't write these clients off. If you deal with their underlying worries with patience and empathy, you could turn them into happy clients for life.
Technology can be intimidating, especially if you're used to doing your real estate tasks a certain way. But don't let it stop you. Technology can also help you reach previously unheard-of levels of productivity.
Becoming a real estate broker brings more career options, a higher earning potential, but also higher liabilities. Is it worth the effort becoming a broker, or are you better off staying as a real estate salesperson?
Client avatars are useful marketing tools, but they're not the best choice for dealing with clients on an individual level. The Job-To-Be-Done (JTBD) methodology lets you address your client's REAL pain points, and meet their needs more effectively.